Why My Blog Will Never Make a Lot of Money (and why I'm okay with it)

First off, no disrespect to my fellow bloggers and blogger friends. Blogging professionally is HARD and so much work - maintaining a following, meeting deadlines, constantly creating and promoting content, and so much more. So many people work tirelessly on their blogs every single day in order to grow it and provide income for their families - and I absolutely applaud that. However, there are a lot of common aspects of blogging that I am personally not okay with… and while it holds me back from making this blog lucrative, I’m more than okay with it - and here’s why…

I Don’t Overshare

Most blogs with a dedicated following tend to share everything about their daily lives - what they’re wearing that day, what they did, what they ate, what silly thing their kids did, what personal roadblock they’re encountering, etc. And I like my personal life, well - personal. I won’t be constantly on Instastories narrating my life, sharing all the details throughout my day. And I confess, some of my favorite blogs to follow do just that - I’m guilty of enjoying their stories and living their life vicariously through them. It’s interesting and fun and a great way to get an engaged following - but I could never do that myself. I personally find it too intrusive and creepy to have so many people know so much about our personal life.

I Won’t Sell Out My Kids

Promoting kid and baby items/gear is a huge market in the blogging industry. So many brands seek out bloggers with kids and growing families and hire them to help promote their products. In turn, bloggers share tons of photos of their children wearing or using the products, along with personal stories to make it more interesting. For example, a blogger may choose to take a sponsored post about a potty seat. In doing so, she may choose to share photos and stories of her kids potty training… now can you imagine being that child and having that digital footprint/history when they grow up? It would come back to haunt him in high school or if he ever ran for Congress.
Now, I do work with some select kids brands and products - however I’m particular with who and how I work with them. I only share about products and brands we honestly love or use, and I limit the photos I post of our children. Typically when I share photos of our kids on the blog they are carefully cropped or edited to help protect their anonymity - this is super important to me but definitely limits the brands that want to work with me, as most brands want tons of personable photos.

I Follow the Rules

I always do my best to follow the rules regarding sponsored content and outbound links. There are a lot of guidelines out there from the Federal Trade Commission (FTC) on how sponsored content and affiliate links need to always be disclosed and outbound sponsored/affiliate links should be formatted as “no-follow” (in order to not falsely inflate a product or brand’s Google-ranking). Unfortunately there are a lot of unscrupulous companies out there that will solicit bloggers to create posts or add back-links that completely go against these rules. I have been solicited several times (and a few times by large companies that should know far better), asking me to add “do-follow” links or mention product without disclosures in exchange for compensation. I always turn these shady offers down (and scold them for being unethical).

I Have Standards

I will ONLY accept sponsored posts from products and brands we honestly use or are interested in. I will never accept a sponsored post from something that doesn’t fit my blog, my beliefs, or me. I have turned down many sponsored posts for products that do not fit my aesthetic or would have me promote a product we do not like or would never use.

I Don’t Live in an Instagram-Worthy House

We live in a very average house with very average finishes and furniture. Our kitchen is still sporting it’s laminate green (yes, green) counter tops and linoleum floor and our living room still has the very bold (and ugly) burgundy wall-to-wall carpet that were installed when our house was originally built. Would I love to renovate and re-do these things? Absolutely. But it’s not in our budget right now and not a priority, so we’re going to continue to live with these less-than-beautiful finishes. Many bloggers completely re-renovate or re-decorate the same rooms in their home over and over in order to keep up with the latest trends and to continue to land partnerships. And as fun as that might be, it’s also very wasteful and encourages a “throw-away society” that values consumerism and disposable items over value and longevity.

I Don’t Stick to a Content Schedule

Sticking to a content schedule is something I really should be better about. I already keep a blog calendar over my desk and pencil in a few blog topics or content I want to create over the course of each month. However, I’m terrible at sticking to it… life gets busy. Lately we’ve been keeping busy with family, sports, appointments, and school. Keeping up with the kids is most important and so I try to be flexible (arguably far too flexible) with the blog. Sometimes I don’t do a blog post or Instagram post for a week… or three! That’s as good as a death sentence for engagement, which is already SO hard to achieve these days with Instagram’s increasingly difficult algorithms.

So in conclusion, if you want your blog to be lucrative - consider doing the opposite of all I do. I’ll be over here, not making much money but content in my principles ;)

Out and About with the Eddie Bauer Places & Spaces Cascade Diaper Backpack

Almost six years ago, we got an Eddie Bauer Diaper Tote Bag before our first was born - and ever since it has been our go-to diaper bag for the car and outings. We’ve loved it’s durability and functionality, so when we had the opportunity to try one of their backpack styles with our littlest one we jumped at the chance! | Sponsored - This post contains an honest review of product provided by Eddie Bauer c/o Baby Brezza |

In the past when doing long outings on foot I’ve always thrown diaper bag items into one of my regular hiking backpacks, and inevitably whatever we needed most would always be lost at the bottom somewhere. Hiking backpacks just aren’t ideal for holding all the little items, wipes, diapers, bottles, etc you need - so you can imagine how excited I was to finally try a backpack that was made to be a diaper bag!

I was particularly drawn to the Eddie Bauer Places & Spaces Cascade Diaper Backpack for it’s looks and functionality. I loved that it looked like a fun, modern bag that didn’t scream “diaper bag.” I also loved all of it’s features! It has twelve (yes, 12!) pockets, removable changing pad, stroller loops, wipes case, and insulated bottle pocket. No more digging around to find small items with all of it’s handy pockets! And the wipes case on the side is great for getting a wipe on the go to clean messy hands or faces.

Our family has been loving the practicality and style of this diaper backpack and are really looking forward to bringing it to the local country fair in a few weeks! Being hands-free is key to keeping up with the little ones ;)

SHOP THIS POST: | Eddie Bauer Places & Spaces Cascade Diaper Backpack (exclusively at Target) | L.L. Bean Sweater Fleece | White Mountain Shoes Skipper Leather Moccasin | Polo Ralph Lauren Bal Harbour Toddler Sneakers | Toddler Rain Jacket is old L.L. Bean |

- I received this Eddie Bauer diaper backpack from Baby Brezza but all opinions expressed are my own.  Please read our full Disclosure Policy for more information - 

Favorite Find: Reflective Stickers for Gear and Fabric

Just wanted to hop on here and share my latest favorite Amazon Find - just in time for back to school too. | This post is NOT sponsored, but does contain affiliate links |
We’ve been using these reflective safety stickers for awhile on our helmets, bikes, etc but we recently realized they can stick amazingly well to fabric too! This makes them perfect for adding visibility to your children’s backpacks and coats, especially important for those early morning bus stops.

These particular stickers are Gear Aid "Tenacious Tape Reflective Patches", and we're SOO impressed with their sticking power - especially to fabric! They really stick well and look like they were manufactured as part of the fabric. They're completely flexible and durable.

We have yet to run them through the washing machine, but according to reviews online these ARE machine washable on most fabrics. And after seeing how well they adhere to fabric I am expecting them to perform well (I will definitely update this post in the future with more feedback though). Definitely check them out and add some safety and visibility to backpacks, coats, strollers, hiking gear, and more!

SHOP: Gear Aid "Tenacious Tape Reflective Patches"

Back-to-School Fashion with L.L. Bean

It’s the most wonderful time of the year (…for parents, that is)! September is right around the corner and the kids will be going back to school. Now’s the time to get your back-to-school shopping started and I’ve rounded up some of my favorite kid picks from our favorite New England-based retailer, L.L. Bean. I love how their stuff is built to last so you know that backpack (and everything else) will last for years to come. | This post contains affiliate links |

Back-to-School Fashion with L.L. Bean

Scroll right to see more ->

Easy Chopped Greek Salad

Whew, where is the summer going? It seems like just last week school got out - but here we are with just a few precious weeks of summer vacation left. We’re trying to squeeze in what fun we can with family hikes, day trips, visiting friends, - and of course enjoying some of our favorite summertime foods. One of my favorites is this Easy Chopped Greek Salad which can make a perfect dinner on a hot night or a side dish to bring to the neighborhood BBQ. | This post contains affiliate links |

Ingredients:

• 2 cucumbers
• 2 large tomatoes (or a bunch of cherry tomatoes)
• half a red onion (I love red onions and tend to put in a lot... feel free to adjust the amount of red onion to your taste)
• 4 oz canned black olives, rinsed and drained
• 1 lemon
• olive oil (California Olive Ranch Brand is my favorite)
• oregano
• salt and pepper to taste
• 1 package of feta cheese
• fresh chives for garnish

This recipe is a great way to use up tomatoes, cucumbers, and herbs from your garden too!

How-to:

1. Chop cucumbers and tomatoes into bite sized chunks (remove seeds from tomatoes if they’re too “sloppy”).

2. Dice up to half a red onion (adjust amount of onion to taste).

3. In a separate bowl, make the dressing: juice one lemon, and add a splash of olive oil. Add about a tsp of dried oregano, and salt and pepper. Whisk together and add more olive oil or herbs/spices to taste.

4. Combine veggies, black olives, and dressing in bowl and mix well.

5. Add feta cheese and chives to garnish before serving.

6. Enjoy!

I make this salad just by “winging it” each time and don’t have exact amounts for olive oil or spices - really it’s up to you and your personal taste. Just experiment and see what tastes good to you.

| Plates are "Mikasa - Italian Countryside" |

Hey, hey it's Prime Day! 2019

It's Amazon Prime Day! A great time to finally get that item on your Wishlist, start your Christmas shopping, or simply stock up on household items. There are lots of great sales today and tomorrow - and I'm sharing some of my favorites on Birch Landing Home's Facebook page! | This post contains affiliate links |

Shop some of my favorite deals HERE, on Birch Landing Home's Facebook page or browse all the deals HERE, directly on Amazon. The sales on Amazon-branded items (Kindles, Firesticks, etc) are especially amazing!

Summer Fun Found on Amazon!

Summer vacation is here, now let’s have some fun!
I’ve scoured Amazon for fun yard games, beach toys, car games, and activities for kids of all ages - even some indoor activities for those rainy days. There’s no excuse for boredom this summer, let’s have some fun! | This post contains affiliate links |

A Special Corner

I’ve had this plant cloche for awhile and just picked up a little Boston fern for it today. This is a special little corner of our dining room - my grandparents’ candle sticks, a photo from my great-grandparents’ farm, and an old photo of my husband’s grandmother.

A lot of family history in this little corner.