New England Maker: Mermaids + Madeleines

As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. It’s been a little while since I’ve done an interview on the blog in our New England Maker Series, but I’m excited to get back into it with Heather of Mermaids + Madeleines!

Heather Auclair of Mermaids + Madeleines is best known for her coastal-inspired handmade jewelry and fun watercolors. 5% of each purchase is donated to aid in sea life rescue and rehabilitation efforts - I just love a company that gives back!

Tell me a little bit about yourself and your business.

I’m Heather, a native of Maine, currently living life in Massachusetts with my husband and two rescue kitties. I’ve always enjoyed creating art. Whether it’s drawing, painting, crafting, or designing jewelry. I’m happiest when I’m making something,. I was lucky to grow up in a creative family and community by the ocean. I don’t think I realized how special it was until moving away. Mermaids + Madeleines is inspired by the ever-changing color and light of the coast. We’re so lucky in New England to have such a fascinating coastline. From place-to-place, no location is exactly alike in looks or atmosphere. Each spot has its own little charm and I find that totally uplifting. I try to capture this mix of joy and sense of ease in my works.

How did you start Mermaids + Madeleines? Had you been making jewelry for awhile or was this a new leap for you?

Mermaids + Madeleines started at a friend’s kitchen table (Hi Dana). We were both working at our own full-time jobs and not necessarily feeling completely fulfilled by them. What started as a creative/craft night once a week slowly bloomed into our own side businesses. I had always made some kind of jewelry, I think it started with embroidery floss bracelets at recess in grade school, and slowly morphed into beaded things. I kind of ebbed and flowed back into it after I started a program for advertising design at RISD. I took an elective in jewelry design and light metals and fell in love with it all over again. I quickly changed my concentration and began learning some benchwork skills, design, and technical drawing. I was lucky enough to land a job in commercial jewelry before graduating. First, starting out in costume jewelry and working my way over to find jewelry. While it’s great being able to pursue an interest and find a job that will pay you for it, to me, it just doesn’t come with the same creative freedom, or feel as rewarding as doing your own thing.

What does a typical day look like for you?

I try my best to start each day with some kind of movement, even if it’s only for 15-20 minutes, a barre class, a quick yoga, tabata, - something to get my mind and body moving first thing helps me to be more present and engaged the rest of the day. After having way too many nearly all-nighters for someone that is no longer in their 20’s I’ve started to try to be better about balancing work days and using the time I have. Mondays I do the (for me) dreaded stuff - like filling out inventory sheets, entering receipts, and ordering materials if needed. Tuesday and Wednesday, I like to use as creative days to design and fulfill orders, Thursday is usually a catch-up day for anything that can’t wait until the next week and straightening out the usual creative explosion I’ve created Tuesday and Wednesday. I run my little micro-business out of our (still functional) spare bedroom in our apartment so Friday-Sunday I try to keep my artsplosions to a minimum so it’s presentable for guests.

What is your favorite part about owning your own company? And least favorite part?

My very favorite part is when a customer reaches out, tags me in a post, or leaves a sweet review or message that the piece they received was exactly what they had been looking for, either as a gift or a treat for themselves. Being able to bring joy and happiness to someone through something you’ve made is one of the best feelings. In general, so far, I’ve loved owning my own business a little more than I expected to. It challenges me in ways I didn’t expect, and has forced me to learn and begin developing skills in areas I would have naturally been able to avoid, continuing to only work for someone else. Having said that, there are definitely aspects that aren’t my favorite. Logging inventory, dealing with accounting, and staring at spreadsheets isn’t really my cup of tea. If that were someone else’s job it would be way more fun, but I do think there’s a lot of value in gaining understanding about these less enjoyable parts of owning a business.

What has been the most exciting moment for Mermaids + Madeleines since you started?

I don’t know if I can pick just one exciting moment. I feel like there have been several. The first sale on Etsy, first show, first wholesale order. Finally receiving official paperwork in the mail - making things seem a little more real. There really is a moment or something to be excited about every day, even when it’s something small.

What advice do you have for people just starting out?

My advice is something that everyone says, and it’s the hardest advice to take: “Just start.” It’s so intimidating to put yourself out there. You’ll want everything to be perfect before it’s in front of people, and you can live forever in the phase of “it’s almost ready,” if you’re not careful. It’s easy to hide behind “not yet” but it won’t help you or your business grow. Plus, if you launch while you’re still building it gives you space and room to iterate, and alter without being too deeply invested in something that the market may not have interest in.

What is your long-term goal? Where do you see yourself in 5 years?

I would love to continue building the brand and create an independent website, not just relying on Etsy for sales (though I’m very grateful to that platform). I’d also like to branch into more art and accessories and eventually expand into more wholesale as well - working with small boutiques up and down the coast.

Who’s one of your favorite New England Makers?

I have so many favorite makers... all for different reasons, it's hard to pick just one, so I'll have to share the two that helped my business get started. Dana of Dana Kristen Creates was instrumental in the start of my maker journey with our Thursday night hangouts and continues to be an awesome friend and creative! Alana, of A&E Stoneworks was also pivotal in getting me to make that Etsy shop go live! I met her at an event and she encouraged me to just go for it. There have been, and continue to be so many I'm grateful for, including: Mary of On The Road Again, Lynn from Love Lissy Lou, Rachel from Little Lavender Lobster, Christine from Sea Crow Company, and Marie from Pieces of Maine Jewelry, and so many more... I could probably fill your entire blog post with names!

Keep Up with Mermaids + Madeleines

| Website | Etsy Shop | Instagram | Facebook | Pinterest |

All photos courtesy of Mermaids + Madeleines

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DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW?  OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS?  
Please drop me a note.  

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More Interviews from New England Makers:

Whomp, Whomp - Etsy Shop Reopening Will Be Delayed

I wish this was some kind of belated April Fools joke, but it sadly isn’t… I fell down the garage stairs a few days ago, breaking my foot and bruising myself up pretty good.

I will spare you the x-rays, haha.

Initially I had planned to reopen my Etsy shop later this month after getting vaccinated - up until this point in the pandemic I didn’t feel comfortable risking all the extra trips to the post office or going out buying supplies, so for the past year I’ve just done wholesale orders to keep things simple and minimize my errands. I was looking forward to reopening the Etsy shop and offering my hand-etched birch ornaments and vintage finds again, but that will now have to wait a little longer as I am currently unable to drive, stand at my saw, or put sufficient pressure on the wood burning tool for hours at a time.

I’m looking forward to healing up (hopefully soon!) so I can finally reopen the shop after this year-long hiatus. Stay tuned for more info, and in the meantime feel free to check out our items locally at one of our Stockists.

Giving Backyard Maple Sugaring a Try

We’ve lived in New England all our lives, but I’m ashamed to admit we’ve never tried maple sugaring ourselves until now. We have several family friends that own large-scale sugar shacks so we’re familiar with the process and had some great resources to ask questions. We kept it very small scale and simple, but you can get more technical with the process to make really consistent, great maple syrup. If you want to try this at home, I’d recommend doing your own research first to make sure your syrup is made safely and well. | This post contains affiliate links |

I didn’t take too many photos of the process but we started by tapping the trees. We drilled into sugar maples at a slight upward angle so the sap will drip out, tapped in special metal spigots (also called spiles) with hooks, and hung buckets to catch the sap. It's important to do this at the right time of year when the sap is running, usually late winter/early spring when the days are above freezing and the nights are cold.

Once we got a total of 5 gallons of sap, which only took a day or two, we started boiling. It’s a good idea to boil outside as it takes a while and makes a lot of steam and you probably don’t want that much moisture inside your house. We used a stainless steel pot on a propane stove ring in our driveway to boil. Once the liquid was reduced by half, we added more sap, and just kept boiling it down until it was a good color/consistency.

Serious maple sugar makers would reccomend you use a hydrometer to test the water content of your syrup to make sure it's at the right consistency. However, we totally just winged it and kept reducing until it looked pretty good. We prefer a lighter, more honey-tasting syrup so we didn't reduce it down to a dark amber syrup.

It takes a lot of sap to make a little syrup. We boiled down about 3+ gallons of sap to get the maple syrup you see in the jar. It takes a lot of work and a lot of time, but it was a fun experience for the kids and now we get to enjoy the fruits of our labor. Mmmmm, pancakes!

Disclaimer: This was a very quick overview on the process we did to make maple syrup. If you decide you would like to give it a try, I recommend researching it on your own and asking an experienced producer for advice before starting.

Coming to ACK 4170 on Nantucket!

So excited to have some of my custom ornaments heading down to ACK 4170, a beautiful gift shop located on the island of Nantucket! They are currently closed for the winter, but in the meantime you can shop their store online and then in-person again when they reopen for the season in April.

I wish I could mail myself down there with the ornaments - I haven’t been to Nantucket (yet) but have always wanted to visit!

Thank You Wiglesworth's Mercantile!

Just stumbled across this sweet mention of our Ornaments on the Artists & Makers Page of Wiglesworth’s Mercantile’s website - thank you so much Anne! I was so honored to be a part of the opening of your shop and through your first Christmas season.

If you’re ever in Portsmouth NH, please be sure to check out Wiglesworth’s Mercantile in person - they cater to carrying New England-made products and have “Give Back” weekends once a quarter where they donate 10% of sales to local charities (how wonderful is that?!).

Photo credit: Wiglesworth’s Mercantile website

Spreading Some Christmas Cheer - GIVEAWAY!

I wanted to spread some Christmas Cheer and thought it would be fun to host a little Giveaway over on my Instagram and Facebook! One lucky winner will win a set of my Hand-Etched Birch Snowflake Ornaments to keep and dress up their tree - or give to family and friends and spread a little more cheer themselves.

To enter, find this photo on our Instagram or Facebook and tag a friend - it’s that easy! Enter on both Instagram and Facebook to increase your chances ;)

*Giveaway runs from Dec 2-6, 2020 and ends at 5PM EST. Please see Giveaway posts for rules and details.

Small Business Saturday 2020

Happy Small Business Saturday! Just wanted to hop on here real quick and share just a few of my favorite small businesses and makers, most of which are based right here in New England. Quite a few are having sales today, so please go check them out and support them if you can!

Small Business Saturday Picks

• Wiglesworth's Mercantile - Wiglesworth's Mercantile is one of the newest shops in Portsmouth, NH. The owner Anne is committed to only carrying items made right here in New England, and this week she is giving back to local charities with every purchase at her store (I love that so much!).
• Mermaids & Madeleines - Heather from Mermaids & Madeleines makes the most beautiful, bright coastal-inspired jewelry around. She's also such a positive, happy soul and a joy to follow on Instagram.
• Wolfeboro Candle Company - Carrie from Wolfeboro Candle Company makes wonderful candles, and this season is offering Gift Boxes too (our Hand-Etched Snowflake Ornament is included in the Large Gift Box).
• Maine Rope Mats - Maine Rope Mats makes amazing recycled lobster rope mats and products. We personally have two of their mats and love the fun it brings to our doorways.
• S.Lynch Knitwear - Samantha isn't actually from New England, but is a New Englander at heart and it shows in her beautifully made knitted items. I just love her chunky knit hats and her craftsmenship is beautiful!
• Daytrip Society - Daytrip and Datyrip Jr., both in Kennebunkport Maine, are some of my favorite stores around. They are beautifully currated and have such thoughtful and unqiue gift ideas.
• Watts in Maine - Watts in Maine is best known for their Perfect Catch Cuff, but also offers other jewelry and accessory items as well. They also have made donations to help with Shark Research.
• Sewcialite - Roula of Sewcialite hustles so hard every day, working fulltime and creating the most amazing coastal-inspired rope creations and jewelry in her spare time.

Shop Update for 2020 Christmas Season

I’ve had some inquiries about my Etsy Shop this season. Due to the uncertainties regarding Covid over the next few months likely affecting my ability to get materials and go to the post office regularly, I’ve decided to keep my Etsy shop closed for the time being.

However, some of my Stockists will still continue to carry my ornaments during this time, in particular Wiglesworth's Mercantile in Portsmouth and Wolfeboro Candle Company should be well stocked at the moment.

Like everyone else I’m looking forward to a hopefully healthier, more normal spring and will reopen my Etsy shop once it’s practical. Thank you so much for your understanding and stay well!