As you know by now, I love sharing about companies and products we love on my blog and our Instagram - and most especially those made right here in New England. I decided it would be so fun to highlight some of our local New England Makers regularly on my blog and thought I would kick off the series by sharing a little bit more about myself and Birch Landing Home by answering some frequently asked questions.

Birch Landing Home is best known for hand-etched wooden ornaments, garland, and other handmade crafts. I also run this blog where I mainly focus on New England lifestyle, motherhood, and budget-friendly DIY projects.

Tell me a little bit about yourself and your business.

My name is Sarah and I’m a wife, stay-at-home mom, and self-confessed Pinterest addict living in rural New England with our dog and chickens. I started Birch Landing Home a few years ago after our daughter was born because I was looking for a flexible, creative outlet to work from home while still being a stay-at-home mom. I’ve always loved making crafts and thought selling them on Etsy was a good start, I also thought it would be fun to document the little DIY projects I was doing around our home and so I started this blog also.

What does a typical day look like for you?

My #1 job is stay-at-home mom… so my priority is taking care of our daughter, our animals, and chores around our home. During nap time and after we put our daughter to bed for the day is when I get a chance to work on crafts for my Etsy shop and write articles for the blog. I’m thankful for the privilege to be a stay-at-home mom and the flexibility to be able to work on Birch Landing Home when I’m able to.

What’s your favorite part about owning your own company? And least favorite part?

My favorite part about running Birch Landing Home is the flexibility and adaptability… when I first started my Etsy shop I was making jewelry but then decided to go in a different direction and focus more on rustic-style crafts. It was great being able to change my focus like that and make Birch Landing Home what I wanted it to be.
My least favorite part is probably self-doubt… Every time I send out an order I worry if the customer/store will like it, what they will think of it, etc - I don’t want to disappoint anyone. Also, because I use a lot of natural materials there is quite a bit of variation in my work too and I worry people won’t appreciate that rustic aspect of it.

What has been the most exciting moment for Birch Landing Home since starting?

By far my most exciting moment for Birch Landing Home has been being featured in Martha Stewart Living Magazine as the Instagram Favorite for that month. I was so thrilled to be selected and featured - I have been reading Martha Stewart Living Magazine for years and have several of her craft and cookbooks. Such an honor!

What advice do you have for people just starting out?

My advice for those who want to start a handmade business or blog is… just start! It’s easy to overthink everything, over plan, and obsess over details and never get anything in motion. In my opinion it’s better to get things started and then tweak and finalize things as you go. It’s also important to keep finances separate and keep track of all income/expenses for tax time.

What is your long-term goal? Where do you see yourself in 5 years?

My long-term goal is to continue to grow my Etsy shop and blog. I would love to get more wholesale accounts for my crafts throughout New England, it’s so exciting to see my items in local shops. I also hope to continue to grow my blog following and hopefully get more opportunities to be featured in print. I’ve been lucky enough to be featured in a few print magazines so far (including Martha Stewart Living Magazine, Food Network Magazine, and New Hampshire Magazine), and I hope exciting features like that will continue in the future.

Why do you love sharing about New England Makers?

I love sharing about New England Makers because I think there is so much talent in our area that deserves to be shown off. There are so many wonderful, hardworking, creative people who work in lots of different materials and styles. I always love discovering new-to-me businesses and sharing about them.

Keep Up with Birch Landing Home

Some photos and info updated 2021

DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS?
Please drop me a note.