I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
Instagram just announced that they'll be showing most popular posts first in their feed (read more about it here) - which means everyone will be more likely to miss posts from little guys, like us. I understand that for the user this may be nice so they don't miss popular posts, but for small businesses this really hurts. Instagram is how I get most of my traffic and to know that I'll be lost under Kim Kardashian and big retailer posts really stinks.
How to Preserve Your Following with Instagram's New Feed Changes
For us small businesses that rely on Instagram exposure, this hurts. But one way to help preserve your following is to ask your followers to "Turn on Post Notifications". This way they will get a little notification whenever you create a new post and they won't miss seeing your content with this new algorithm. You can also encourage them to follow you on other social platforms as well (Facebook, Pinterest, Bloglovin', Twitter, etc) so you have more chances to reach your audience.
I'm sure paying for promoted posts will be the next change coming to Instagram, just like Facebook and Pinterest have done. I understand it's lucrative for them to make these changes, but as a small business owner it really stinks because I can't afford to pay for consistent advertising.
I'm hoping that Instagram will eventually give you the option to at least change the filter of your feed like Facebook does (you can toggle between "Top Stories" and "Most Recent" - but it always defaults to "Top Stories"), but who knows. Like all other small businesses, I'm really hoping that we don't get completely lost in this change.
Please don't forget to Turn on Post Notifications for me at @birchlandinghome and follow me on the other social platforms linked below. Thank you so much!
Super-excited to have been featured on Seacoast Lately's beautiful blog today! Maggie does a wonderful job highlighting the beauty, businesses, and events on the NH Seacoast and beyond and I'm honored to have made her carefully curated selection.
If you want the inside skinny on the best of the area, be sure to give her a follow - you won't regret it!
GIVEAWAY
If you'd like a chance to win a set of my hand-etched ornaments, visit @seacoast.lately's Instagram for details and to enter - good luck!
Wendy from Life on the Shady Grove will be sharing her Christmas home tour and hosting a HUGE series of giveaways in December featuring 32 crafters, including Birch Landing Home! She's just posted a little introduction to some of the participantson her blog so you can get a preview of some of the makers and items involved.
I can't wait to see how she styles our hand-etched ornaments in her home and I'm looking forward to sending the lucky winner their own set of ornaments to use this Christmas!
Don't worry, I'll let you know when Wendy's gorgeous home tour is up on her blog and when her 12 Days of Christmas Giveaways begin! But in the meantime, don't forget to follow her on Instagram (@lifeontheshadygrove) so you don't miss another inspiring home decor post.
I've just joined Bloglovin' - if you're on there, please give my blog a follow. It's a great way to manage all the blogs you love and keep up-to-date on them all.
I've teamed up with a bunch of other great bloggers and shops to bring you an amazing giveaway! See my post on Instagram for details and how to enter, it's not to be missed.
