Why My Blog Will Never Make a Lot of Money (and why I'm okay with it)

First off, no disrespect to my fellow bloggers and blogger friends. Blogging professionally is HARD and so much work - maintaining a following, meeting deadlines, constantly creating and promoting content, and so much more. So many people work tirelessly on their blogs every single day in order to grow it and provide income for their families - and I absolutely applaud that. However, there are a lot of common aspects of blogging that I am personally not okay with… and while it holds me back from making this blog lucrative, I’m more than okay with it - and here’s why…

I Don’t Overshare

Most blogs with a dedicated following tend to share everything about their daily lives - what they’re wearing that day, what they did, what they ate, what silly thing their kids did, what personal roadblock they’re encountering, etc. And I like my personal life, well - personal. I won’t be constantly on Instastories narrating my life, sharing all the details throughout my day. And I confess, some of my favorite blogs to follow do just that - I’m guilty of enjoying their stories and living their life vicariously through them. It’s interesting and fun and a great way to get an engaged following - but I could never do that myself. I personally find it too intrusive and creepy to have so many people know so much about our personal life.

I Won’t Sell Out My Kids

Promoting kid and baby items/gear is a huge market in the blogging industry. So many brands seek out bloggers with kids and growing families and hire them to help promote their products. In turn, bloggers share tons of photos of their children wearing or using the products, along with personal stories to make it more interesting. For example, a blogger may choose to take a sponsored post about a potty seat. In doing so, she may choose to share photos and stories of her kids potty training… now can you imagine being that child and having that digital footprint/history when they grow up? It would come back to haunt him in high school or if he ever ran for Congress.
Now, I do work with some select kids brands and products - however I’m particular with who and how I work with them. I only share about products and brands we honestly love or use, and I limit the photos I post of our children. Typically when I share photos of our kids on the blog they are carefully cropped or edited to help protect their anonymity - this is super important to me but definitely limits the brands that want to work with me, as most brands want tons of personable photos.

I Follow the Rules

I always do my best to follow the rules regarding sponsored content and outbound links. There are a lot of guidelines out there from the Federal Trade Commission (FTC) on how sponsored content and affiliate links need to always be disclosed and outbound sponsored/affiliate links should be formatted as “no-follow” (in order to not falsely inflate a product or brand’s Google-ranking). Unfortunately there are a lot of unscrupulous companies out there that will solicit bloggers to create posts or add back-links that completely go against these rules. I have been solicited several times (and a few times by large companies that should know far better), asking me to add “do-follow” links or mention product without disclosures in exchange for compensation. I always turn these shady offers down (and scold them for being unethical).

I Have Standards

I will ONLY accept sponsored posts from products and brands we honestly use or are interested in. I will never accept a sponsored post from something that doesn’t fit my blog, my beliefs, or me. I have turned down many sponsored posts for products that do not fit my aesthetic or would have me promote a product we do not like or would never use.

I Don’t Live in an Instagram-Worthy House

We live in a very average house with very average finishes and furniture. Our kitchen is still sporting it’s laminate green (yes, green) counter tops and linoleum floor and our living room still has the very bold (and ugly) burgundy wall-to-wall carpet that were installed when our house was originally built. Would I love to renovate and re-do these things? Absolutely. But it’s not in our budget right now and not a priority, so we’re going to continue to live with these less-than-beautiful finishes. Many bloggers completely re-renovate or re-decorate the same rooms in their home over and over in order to keep up with the latest trends and to continue to land partnerships. And as fun as that might be, it’s also very wasteful and encourages a “throw-away society” that values consumerism and disposable items over value and longevity.

I Don’t Stick to a Content Schedule

Sticking to a content schedule is something I really should be better about. I already keep a blog calendar over my desk and pencil in a few blog topics or content I want to create over the course of each month. However, I’m terrible at sticking to it… life gets busy. Lately we’ve been keeping busy with family, sports, appointments, and school. Keeping up with the kids is most important and so I try to be flexible (arguably far too flexible) with the blog. Sometimes I don’t do a blog post or Instagram post for a week… or three! That’s as good as a death sentence for engagement, which is already SO hard to achieve these days with Instagram’s increasingly difficult algorithms.

So in conclusion, if you want your blog to be lucrative - consider doing the opposite of all I do. I’ll be over here, not making much money but content in my principles ;)

 

Favorite Find: Reflective Stickers for Gear and Fabric

Just wanted to hop on here and share my latest favorite Amazon Find - just in time for back to school too. | This post is NOT sponsored, but does contain affiliate links |
We’ve been using these reflective safety stickers for awhile on our helmets, bikes, etc but we recently realized they can stick amazingly well to fabric too! This makes them perfect for adding visibility to your children’s backpacks and coats, especially important for those early morning bus stops.

These particular stickers are Gear Aid "Tenacious Tape Reflective Patches", and we're SOO impressed with their sticking power - especially to fabric! They really stick well and look like they were manufactured as part of the fabric. They're completely flexible and durable.

We have yet to run them through the washing machine, but according to reviews online these ARE machine washable on most fabrics. And after seeing how well they adhere to fabric I am expecting them to perform well (I will definitely update this post in the future with more feedback though). Definitely check them out and add some safety and visibility to backpacks, coats, strollers, hiking gear, and more!

SHOP: Gear Aid "Tenacious Tape Reflective Patches"

Back-to-School Fashion with L.L. Bean

It’s the most wonderful time of the year (…for parents, that is)! September is right around the corner and the kids will be going back to school. Now’s the time to get your back-to-school shopping started and I’ve rounded up some of my favorite kid picks from our favorite New England-based retailer, L.L. Bean. I love how their stuff is built to last so you know that backpack (and everything else) will last for years to come. | This post contains affiliate links |

Back-to-School Fashion with L.L. Bean

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Hey, hey it's Prime Day! 2019

It's Amazon Prime Day! A great time to finally get that item on your Wishlist, start your Christmas shopping, or simply stock up on household items. There are lots of great sales today and tomorrow - and I'm sharing some of my favorites on Birch Landing Home's Facebook page! | This post contains affiliate links |

Shop some of my favorite deals HERE, on Birch Landing Home's Facebook page or browse all the deals HERE, directly on Amazon. The sales on Amazon-branded items (Kindles, Firesticks, etc) are especially amazing!

Summer Fun Found on Amazon!

Summer vacation is here, now let’s have some fun!
I’ve scoured Amazon for fun yard games, beach toys, car games, and activities for kids of all ages - even some indoor activities for those rainy days. There’s no excuse for boredom this summer, let’s have some fun! | This post contains affiliate links |

"Thanks for Helping me GROW" DIY Teacher Gift + Free Printable Tag

Teacher gift ideas are always tough… I always want to do something thoughtful, useful, but still affordable. This year we decided to make ruler painted flower pots to go with the “Thanks for helping me GROW” theme. In them we planted small aloe vera plants which will come in handy for soothing sunburns over summer vacation. | This post contains affiliate links |

Materials:

• terracotta pot

• yellow acrylic paint

• paint brush

• sharpie marker or black paint

• dirt

• plant (I used aloe vera plants)

How-To:

First paint the lip of the pot with the yellow acrylic paint, you might need to do several coats to get good coverage.

Then mark inch lines evenly around the rim (I made a template with a piece of scrap paper). It may not come out evenly when they meet up so feel free to take artistic license with the spacing.

Then using a sharpie or black paint and a fine paintbrush, paint the lines of the ruler (whole, half, and quarter lines) as well as the numbers.

Once everything is dry, fill with soil and a plant of your choice. We decided on aloe vera since it’s a useful plant as well - the teachers will be able to use it to soothe any sunburns that may happen over summer vacation.

All that’s left is to add a card or a gift tag and a message of thanks!

FREE PRINTABLE TAG

Easy Fast Fix for a Common Eyesore {Sneak Peek}

This post is sponsored by The Home Depot.

Drilled wellheads are a common eyesore in yards these days. Often installed in a convenient location for maintenance, but definitely not appealing. Take our wellhead for example - it's smack dab in the middle of our front lawn and sticks out like a sore thumb. Thankfully with the help of a Dekorra Rock Enclosure from the Home Depot, I was able to easily and quickly hide this eyesore in just one afternon!
You can check out the full how-to on "How to Hide a Drilled Wellhead" on The Home Depot Blog.

BEFORE

I acknowledge that The Home Depot is partnering with me to participate in the program described above (the “Program”). As a part of the Program, I am receiving compensation in the form of products and services, for the purpose of promoting The Home Depot. All expressed opinions and experiences are my own words. My post complies with the Word of Mouth Marketing Association (WOMMA) Ethics Code and applicable Federal Trade Commission guidelines.

Bathing Suit Drying Hack

Living by the lake, we constantly have wet bathing suits all summer that need to be hung to dry, At first we used a drying rack in our shower but it was rather cumbersome and a pain to constantly set it up and take it out, until I had a revelation and found these awesome plastic hooks that hang from our glass shower walls. | This post contains affiliate links |

These plastic hooks fit perfectly over the shower wall, won’t rust, are easy to clean, and are perfect for hanging wet bathing suits from to drip dry into the shower. They have been the perfect bathing suit drying solution for us!

| Over-Door Plastic Hooks |