I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
I love sharing New England-made makers here on the blog and Instagram, and what's more New England than lobster buoys?! Cobalt Sky Studio was kind enough to partner with me for a little Giveaway for one of her iconic Lobster Buoy Pillows over on Instagram just in time for Thanksgiving!
Entering is easy - just head over to my Instagram for details and to enter. You don't want to miss out on a chance to win this little piece of Maine!
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England! Next in our little series to showcase some of these great New England Makers is Elizabeth Van Deavender from Woodboogah! {Psssst... Don't forget to see details on how to enter the Giveaway to win a pair of their new Cashmere Cuffs!}
Woodboogahis best known for their cashmere beanies and scarves and, new this year, their cashmere cuffs! They bring a touch of luxury to items that you can wear everyday.
Tell me a little about yourself and your business.
I don't know if there is a short version because every job I held, every failure I overcame, every small victory I had, and every life lesson I was taught all connected when I created Woodboogah.
Elizabeth Van Deavender of Woodboogah
My family built a company that manufactured in Maine so that was a huge influence as to why I got into my field, and why I choose Maine for Woodboogah.
I didn't go to college right after high school. I started very young at the bottom in U.S. manufacturing. Over the years, I quickly climbed the corporate ladder. I later discovered I want to work in apparel manufacturing. I received a scholarship to the Fashion Institute of Design & Merchandising in California. As I was studying fashion design in Los Angeles, I quickly realized how wasteful apparel manufacturing is. I started working with companies to decrease their waste and increase their production in the U.S. After graduating, I worked with a company in downtown Los Angeles as a design consultant/product developer and quickly became the industry's go-to person for knitwear, especially cashmere working with a lot of US brands/labels, celebrities, musicians, and special projects for movies. After falling in love with Eric, I blindsided everyone by quitting my job and packed up my life for Maine. I created Woodboogah to be eco-friendly and grow and support our local community all while having a really amazing product that can stand up against the harshest elements and last for years to come.
My career will hit 10 years in September. I'm very proud to have contributed to U.S manufacturing and helped create American jobs. I will be celebrating with a 'Made in USA' tattoo stamped on the side of my foot (you know how you usually have to turn objects upside-down to see where they were made).
How did you start Woodboogah?
I had these ideas in my head for a few years to start a company and after I talked to Eric who's a full-time mechanical engineer and works a lot with companies to improve their U.S. manufacturing and he said I was onto something and I needed to do it right then. I knew I had to make the jump and make it happen. I quit my job and left my apartment on the curb in downtown Los Angeles. I sent three L.L.Bean duffle bags to Eric in Maine. I lived out of one suitcase for a month while I finished up my design jobs in Los Angeles. I flew to New York for Fashion Week in September to see my clients fashion shows and say my goodbyes. Instead of returning to LAX from JFK, I flew to Portland, Maine and Woodboogah was started.
Where did the name "Woodboogah" come from?
Woodboogah was Eric's nickname. When I was living and working in Los Angeles, Eric would come visit me when we were first dating. I had clients from LA, New York, Japan, Italy, and Paris. Eric would rock a Boston Red Sox's hat with a huge smile and talked in a wicked Maine accent being a native of Maine Eric was so happy and nice to everyone he met. He'd give you the shirt off his back. (I always say Mainahs are the nicest people you'll meet). All the clients were curious who this guy was and where he came from, so we thought of the nickname Woodboogah. It stuck! Everyone loved the nickname and loved Eric. When Eric and I were talking about starting a company months later it was a no brainer to call it Woodboogah.
Eric and I are partners in business and in life. Eric will always tell people Woodboogah is 120% all me and my company, but if I'm completely honest there would be no Woodboogah without Eric. He has supported every single idea from the start. He inspires me. He pushes me. He is the original Woodboogah. I would still be working in downtown Los Angeles if it wasn't for him. I can't imagine a better partner in business or life.
Why cashmere?
"Who doesn't like cashmere?" - Seinfeld
There are a few popular yarn companies the luxury apparel industry uses and we use two of them. This yarn is usually going into garments that retail for $500 to $5,000 dollars. This forced me to be really innovative with our manufacturing process with: 1. Creating a really durable product that people can wear and enjoy. We have brand ambassadors traveling the world with our beanies, testing them, and pushing them to the limits. Our cashmere/wool blend is actually machine washable. 2. Make this cashmere available for the average person to have. It's only because of my relationships with these companies as a product developer/design consultant that they accept my small yarn orders. I consider myself very lucky to be able to use this cashmere yarn for Woodboogah.
Had you been making beanies for awhile or was this a new leap for you?
As a design consultant/product developer I had been making knitwear for a long time. I knew what did and didn't work. The leap for me was inventing the tools I used to make our beanies. It was a lot of troubleshooting for the first year.
What does a typical day look like for you?
I wake up and beeline to the coffee. I sit down and go through all of our social media accounts and emails. I'm always looking for inspiration, brand ambassadors, and discovering new companies on social media. I'm in the studio by 9:30AM. Depending on where we are in the year, I'm usually knitting, planning photo shoots and meetings, or working on our website. I usually leave the studio around 5:00PM. Then it's dinner time! I LOVE cooking. Now that I own my own business, I get to invest more time into myself and learning to cook is one hobby I have dived into. I love preparing big theme meals. My friends and family have jokingly given me the nickname "Martha Stewart of Maine." After dinner, it's our personal time.
What is your favorite part about owning your own company?
I have more balance between my personal life and career. Before Woodboogah, I was missing a lot of birthdays, graduations, holidays with family and friends because of work.
And least favorite part?
As a "one-woman-show" I don't have a group of creative minds to bounce ideas off of like I did before, so I definitely miss those creative meetings. I love it when companies reach out to me for collaborations or one-of-a-kind styles for their stores.
What has been the most exciting moment for Woodboogah since you started?
Every time I get to hear about or see people enjoying my products. I'm so thankful for all the love and support I receive, it means everything to me.
What advice do you have for people just starting out?
Persistence as Eric would say. Never listen to anyone who tells you you can't do something to pursue your dreams. I've had a lot of doors slam in my face during my career but I never let that stop me. I still continued to achieve my goals no matter how ridiculous people think they are.
What is your long-term goals?
Our Woodboogah homestead on a much larger scale.
Where do you see yourself in 5 years?
I take it month by month.
Who's one of your favorite New England Makers?
I'm obsessed with C&M Ceramics right now. Ever since I found them on Instagram I've been trying to snag some of their Mariner mugs for my kitchen, but still no cigar. I love all their products. The flask is wicked cool.
Please see this photo on
my Instagram
for details on how to enter to win a pair of their Camden Cuffs in Wicked Stormy Ombre. Perfect for adding the style of layers without the bulk for those warmer fall and winter days.
Retail: $55.00
Do you own a New England-based business and would like to be featured in an upcoming interview? Or would you be interested in having me style, review, and feature one of your products? Please drop me a note.
When I was growing up my Grandpa always threw his extra pennies in a big jar on the kitchen counter for me. And every time we visited I always checked to see how high the pennies had creeped up. Waiting for the jar to fill seemed to take forever (and for us it did take years for the jar to fill each time), but it taught patience and was something special to look forward to. This simple tradition is one I'd love to bring back for our own kids. **Make sure to scroll to the end to enter the $200 Target Gift Card Giveaway!**
Once the jar was finally filled to the brim it was mine to take home! Guessing how much money was inside was always the most exciting part. Since there were only pennies it came to around $14-15 each time but that seemed like huge money as a 7-year old. Growing up my Dad always instilled on us that gifted money (received for birthdays, Christmas, and even the penny jar) needed to go to our college savings account so that's where it went. I didn't mind though, as a kid it was exciting just bringing it to the bank and hearing the coins run through the counting machine. Though I didn't realize it at the time, looking back that was such a sweet and important lesson -- that Grandpa thought of me every time he put a penny in the jar and that even small savings can add up over time.
Now that we have little one (and another on the way), I want to continue this tradition still. So with just some simple Ball Jars, I punched slits in the top for change and labeled each grandkid's name on tags - these jars are going to my parents' so they can continue my Grandpa's simple legacy for all their grandkids.
I have such fond memories of this tradition and want my daughter and future baby to have a simple custom like this to look forward to when visiting their Grandparents.
Giveaway
I've teamed up with a couple other great bloggers to give you a chance to win a $200 Target Gift Card! Just think how many Ball Jars - or anything else you'd like - that you could buy ;)
Giveaway is for $200.00 USD. Open to US residents 18+ only. One (1) winner will be chosen. Prize must be claimed within 48 hours of announcement or a new winner will be drawn. Prize delivered via email. All entries will be verified. This giveaway is in no way associated with Facebook, Pinterest, Twitter, Instagram, Target, Rafflecopter, or any other entity unless otherwise specified. Blogger not responsible for delivery of prize. a Rafflecopter giveaway
Newsletters are where it's at now and I'm jumping on the bandwagon ;)
Please feel free to sign up for my weekly newsletter in the form below. I manage the list myself and don't share your information, so you don't have to worry about getting spammed.
I plan on sending out one email per week, tops (we all get enough emails everyday already, right?). In the weekly newsletter I'll share a summary to some of my latest posts, any giveaways I'm hosting for the blog, as well as what's new in the Etsy shop and exclusive coupon codes.
It's been a long, loooong time since I knit anything but when We Are Knitters contacted me to see if I wanted to try out one of their kits and give one away to a lucky follower I was excited to say yes. There's just something about curling up in a cozy chair and knitting that melts the stress away. (Don't forget to look for our exclusive coupon code and enter the giveaway to win your own kit!)
We Are Knitters has tons of kits available to choose from - including scarves, hats, sweaters, blankets, and even dresses! But since it had been so long since I knit anything I decided to be safe and go with the
Downtown Snood kit from their beginner level selection of kits.
The wool for this kit is premium 100% natural Peruvian wool which is amazingly soft and thick with 35 colors to choose from. In fact, I loved it so much I got an extra skien so I could make the project twice. (You are also able to purchase wool skeins separately right from their website.)
In the kit you find your wool, wooden knitting needles, pattern, needle, and a label for your finished project. Embarrassingly, I do not know how to read a knitting pattern (ha) but it was written so simply even I could understand it. And what's even better, We Are Knitters (WAK) has great video tutorials available to you so you can study how to do the stitch and easily pause the video to practice step-by-step.
I definitely recommend watching the videos with your knitting needles and some scrap yarn in your hands so you're able to practice before you start on your nice yarn from WAK. But after some practice I was able to get it down and was kitting away a mile a minute in no time.
The project went quickly and now I have some gorgeous handmade scarves to wear now that the cold weather is setting in.
We Are Knitters was also kind enough to share an exclusive coupon code with my readers - just use the code BIRCHLANDINGWAK at checkout to receive 15% off your order!
GIVEAWAY
Would you like the chance to win your own Downtown Snood Kit in your choice of color? Just visit We Are Knitters
HERE and sign up for their free newsletter. Givewaway will end October 24th.
EDIT 10/26/16: Winner chosen and notified - Congratulations Kristin B!
- I received these materials for review from We Are Knitters but all opinions expressed are my own. Please see our Disclosure Policy for more information. -
I've had the pleasure of following Allison Cole Jewelry on Instagram for awhile now and fell in love with Nicole's gorgeous nautical-inspired jewelry. Nicole was kind enough to send me one of her classic rope bracelets to style and offered to give a bracelet from her gorgeous line to one lucky winner. Read on for an exclusive coupon code and how to enter to win a bracelet of your own!
Nicole Recomendes is the owner/designer behind Allison Cole Jewelry. Nicole has roots in New England - growing up in Hanover, MA and spending every summer on her family's boat. She has always had an eye and love for nautical style. After working in the corporate world for awhile, she followed a dream to work for herself and launched the line in May of 2015 and it really took off from there!
I've always been a big fan of nautical and New England-inspired fashion myself and so I was excited to pair her Metallic Rope Bracelet with some of our favorite nautical inspired pieces. What I really love about this bracelet is that it's simple enough to dress up or down but still bold enough to make a statement. These rope bracelets look great on their own or stacked with other bracelets and bangles.
Exclusive Coupon Code
Allison Cole Jewelry is also very reasonably priced which makes this trendy style achievable for everyone. Better yet, we have an exclusive coupon code to share with you -- use the code BIRCHLANDING at checkout to get 20% off everything in her shop! (That makes the bracelet I'm wearing less than $20 - such a great deal!)
*GIVEAWAY!*
Looking for a chance to win your choice of bracelet from Allison Cole's line? Find the photo above on my Instagram (@birchlandinghome) and enter there! All details and rules can be found in the giveaway post. Good luck!
- I received this bracelet for review from Allison Cole Jewelry but all opinions expressed are my own. Please see our Disclosure Policy for more information. -
Giveaway Brought to you By:
