Why I Purged Who I'm Following on Social Media (And Why You Might Want to Too)

If you’re like me you probably get sucked into your phone too often, falling down the rabbit hole of continuously scrolling Instagram and Facebook. But it’s a New Year, new beginnings right? I recently took a good look at who I’m following on my personal and blog Instagram accounts and did some purging… in fact between my accounts I unfollowed thousands (previous to this I had never really unfollowed anyone!) and in doing so it greatly simplified my social media checking routine, spending less time online.

Who I Unfollowed

First, I know I personally feel a little hurt when I realize someone unfollowed me (why don’t they like me??) - but if you’re reading this and I unfollowed you please realize it’s nothing personal at all. Over the many years I’ve had social media I have followed thousands of accounts, but I’ve never actually reevaluated their relevancy to me as time went on and cleaning house was long, long overdue.

Here are some types of accounts that I unfollowed:

Accounts that are “Dead”: As I went through my lists, I found hundreds of accounts that have been “dead” for years… blogs or business accounts that have gone out of business or people that for one reason or another have just stopped updating a particular account. While these accounts aren’t cluttering up my feed, they aren’t doing anything for me either so I unfollowed them.

Accounts that Don’t Reflect Our Current Stage in Life: And then there’s accounts that used to be relevant to me but aren’t anymore… for example years ago when we were first starting our family I followed lots of baby-centric accounts and businesses. However our kids are all past the baby stage now and I just don’t need to know about the newest bottles or baby carriers these days. It’s definitely bittersweet closing the door on that stage in our lives but the practical reasoning is we just don’t need to be up-to-date on baby trends anymore. So any irrelevant accounts to our current place in life were unfollowed too.

Accounts that I was Following “Because Everyone Else Is”: There were plenty of accounts I was following strictly because they were big-name brands/companies or ultra-popular influencers or bloggers. I was mostly following them because I felt like I should be, even though most of their posts were essentially ads and I didn’t find following them enjoyable myself. I’m personally not a huge fan of impersonal/overly-commercialized posts so I unfollowed a lot of these types of accounts too.

Accounts that I Follow in More than One Place: I have both a personal and blog-related Instagram account and realized there were quite a few accounts that I was following in both places… this was kind of redundant as I was often seeing the same posts twice. I really didn’t want or need to see the same things over and over so I would decide where made the most sense for me to follow an account and would then unfollow it from my other account.

Accounts that Bring Me Down: Do what’s best for your mental health and your self esteem! Are there accounts that you follow that are too pessimistic? Or too perfect and it makes you devalue yourself subconsciously? Get rid of them. You don’t need that kind of negativity in your life - only follow accounts that raise you up or inspire you in a positive way.

Accounts that I Don’t Enjoy: As I went through my lists of who I’m following I realized something - I honestly don’t enjoy fashion bloggers (no offense to any fashion bloggers out there!). As much as I love a good outfit inspiration I am not into “fast fashion” and I’m not someone who constantly buys clothes or the latest styles. I actually think it’s really bad for the environment to constantly consume clothing and accessories that will only be worn a few times (and a lot of these influencers will only wear items for a post or two then get rid of them). Fast fashion isn’t something I condone or enjoy so I won’t passively support it by following all those influencers.

Important Note: Don’t Try to Purge in One Day!

I made this mistake myself… when I first decided to clean house I stayed up really late one night and was determined to work my way through my list and clean it out in one go - but then Instagram blocked my account for 24 hours. If you do too much of one action in a short amount of time (like unfollowing other accounts), Instagram will flag your account as spam and lock you out temporarily… and apparently if you keep it up they will keep locking you out for longer each time, potentially banning you permanently (so scary!). Getting locked out for 24 hours was very frustrating, but it made me realize I have to tread lightly moving forward. When you’re purging, make sure to never unfollow more than a few accounts at a time and make sure to continue to use Instagram as you normally would (liking, commenting, engaging with others like usual). Purging your feed will be a work-in-progress for a while and will take time.

Who I Muted

Did you know you can “mute” accounts too? That way they don’t show up in your feed but you’re still following them. There were some accounts that I was following that I still wanted to follow to show some support, but were totally cluttering up my feed and driving me nuts… for example maybe you have an old school friend who has taken an endeavor into MLM sales. As much as you might love this friend and want to support her, you don’t want to see ten posts a day on essential oils, or fake nails, or eyelash serum or whatever it is that she’s constantly pushing. You’ll still show as a follower to her and it would be good idea to make a note to occasionally hop on over to her account to engage in a post here and there - but it’s not going to constantly fill your feed with stuff you’re not interested in anymore.

Turn Notifications OFF

If you haven’t already, it’s also a great idea to turn off Notifications Off across all your platforms. Seeing those little “dings” constantly come up when friends post, like, or comment can be overwhelming and drag you into checking your phone every few minutes. If you turn these off you’ll be less tempted to constantly check your phone - and make a point to only check it at certain times during the day. I have already had my notifications turned off for years now (it’s something I made a point to do a long time ago), and I will continue to keep them off.

Why My Social Media Experience is Better and More Efficient Now

After you’ve made sufficient progress purging who you’re following, you’ll notice that your feed is full of things that you actually want to see - no more “junk” that you used to waste time scrolling past everyday. Your feed will be full of accounts that you find positive, intentional, and inspiring - not to mention following less accounts will make it quicker and easier to catch up on recent posts every day.

And another positive side effect of my purge? It seems to have reset the algorithm for what I typically see in my feed. There were a lot of accounts I was following that I honestly had totally forgotten about because I hadn’t seen any posts by them in my feed FOR YEARS. But as I made progress purging who I was following I started to see those long-lost-to-me accounts in my feed again and it was so refreshing! I was able to re-discover a lot of accounts that I used to love following and it’s wonderful to finally see their posts again in my feed and reconnect with them. (And if you rediscover an account you want to see in your feed again, make sure to like and engage in their posts so Instagram will learn to continue to show them.)

Going Forward

Going forward this is something I definitely want to keep up with. I had neglected reevaluating who I was following for years and since I had let it get out of hand it took weeks for me to slowly purge since I had so much catching up to do. From now on this is something I’ll plan on revisiting at least once a year (I even put a reminder in my calendar for next January as part of my New Year’s Resolutions). Your social media feed should be enjoyable and inspiring, and it should be more efficient to check - by actively managing it hopefully you will see an improvement in your social media experience too.

So far I’ve really only tackled Instagram but I am planning on working to purge who I’m following on my other social media accounts too (especially Facebook and Pinterest) for the same reasons.

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Goals for 2018

Every New Year, there's an inspiring urge to finally accomplish all that you've been meaning to do.  As someone who tends to get caught up in the everyday, I love this motivation to see the big picture and write down what I'd like to accomplish the coming year.  

First, lets look back at all the great things that 2017 brought! 

The biggest blessing of 2017 was definitely adding to our family with the birth of our second daughter at the end of the summer.  The pregnancy and new baby stage kept me pretty busy throughout the whole year, and so Birch Landing Home took a bit of a backseat for 2017.  Nevertheless, highlights for BLH this year have included being quoted in Parenting New Hampshire Magazine and adding another wholesale account to our roster.  I also got the opportunity to work with some of my favorite international brands including L.L. Bean, Nûby, and Safety 1st as well as many wonderful New England-based companies including Hills & Trails, Woodboogah, and Cobalt Sky Studio.  

Goals for 2018

I have a lot of professional and personal things I'd like to accomplish or improve for 2018 - here are some of them:  

Grow Birch Landing Home More

This past year, Birch Landing Home was put on the back burner while I focused on family.  Family always comes first, but this year I want to get back into the working groove and grow BLH more.  I have some great ideas for new products to add to the Etsy Shop and DIY projects to share on the blog.  I'd also love to do more work with both international brands and New England-based buisnesses. 
(I also have an incredibly exciting collaboration lined up for the spring that I can't wait to share with you all!)  

Get Back into Running

While I ran throughout my first pregnancy, this time around I just couldn't so I stopped running and haven't gotten back into it since.  I don't know if another Half is on the books for this year with the new baby, but I'd love to at least get back into a regular running routine and do a few fun 5Ks.  

Clean House

Going through the house and systematically purging everything in the beginning of the year is something I really look forward to.  It's so refreshing to go through everything and donate or sell whatever you haven't been using for the past year.  Now that we have two kids the amount of "stuff" has exploded and I'm looking forward to getting it under control.  

Make More Time for Family and Friends

We've been so busy with work and our own family we haven't had the chance to visit enough with family and close friends this past year.  We're way overdue to visit some great friends and you can never spend enough time with your family.  This is an important priority for us in the new year.  

Get Up Early

Getting up early before the rest of the house really helps me get a jump on my day.  This was something that had been part of my routine but has fallen by the wayside over the last few months.  There's just something so motivating about getting up before everyone else, enjoying a cup of coffee in the peace and quiet, planning out your day, and getting a jump start on your to-do list.  Days when I get up early are so much more productive and let me focus more on the kids and other important tasks the rest of the day.  

Get Outside More

I'm really looking forward to more hiking and camping trips with family and friends this year.  There have been a couple of hikes that have been on our "to-do list" forever and it's high time we finally do them!  There's nothing better than getting outside to recharge. 

Explore New England! 

One of our favorite things to do as a family is day trips and weekend trips around New England to explore all the great things this area has to offer.  Usually we do a couple trips every year and this year I'd love to do even more if we can - especially in Maine and Vermont.  I'd also like to share our knowledge and put together more New England Travel Guides for the blog.  

What are some of your goals for the New Year? 

Photo from Free Nature Stock

5 Tips to Make the Most Money from Consigning Clothes and Household Items

I love consigning - it's so refreshing to clean out the closets, get rid of some of that stuff that's been weighing you down and get a little money back in return.  Here I share the basics as well as my 5 top tips on making the most from your consigned items.  

What is consigning?

Consigning is bringing your used or new items to a shop that will sell them for you and give you a cut of what it sells for.  Yes, you could have a yard sale and keep all the money yourself but consigning is great because you don't need a yard full of stuff and a free Saturday to make a little extra money - and you also don't have to worry about meeting potentially creepy strangers from Craigslist or Facebook Yard Sale groups.  With consigning, you can sell as little or as much as you want with no work involved - perfect for all those busy folks out there.  

There are lots of different types of consignment shops - some only do clothes or kid items, others do antiques and decor items, and some do a combination.  There are even really specific shops out there for things like bridal and formal wear, so no matter what you're looking to get rid of there's most likely a consignment shop for that.  

The format for all these types of shops usually goes something like this:  Items are generally consigned for 90 days.  If the item sells you get a percentage of what it sells for, usually 40-60%, and some stores offer you a higher percentage if you take the amount in store credit rather than cash.  Some consignment shops cut checks to you once a month, others keep tally using a computer system and you can even check in online to see how your items are doing.  If the item doesn't sell within it's allotted time you often get the choice to donate it to charity or come and pick it up.  We always do the charity option, that way we get the chance to make a little money back but if something doesn't sell it goes on to help someone else - it's just win-win.  

My 5 top tips on making the most from your consigned items:  

1. Keep with the seasons.
   Most consignment shops will only take what's in-season - if they don't, make sure to bring in only what's current or will be soon. Bringing in a snowsuit in May will get you no where - it likely won't sell in the allotted time and you will lose the sale and therefore the extra cash you were hoping to make.
   

2. Make sure your items look their best.
   This means making sure your clothes are clean, have no stains or heavy wear-and-tear, loose threads are cut off, and it's wrinkle-free. If you're consigning decor items, make sure they have no damage and are dust-free.
   Consignment shops won't take anything that doesn't look clean and ready to sell.
   

3. Know your market (consignment shop + audience).
   Some consignment shops are more "high-end" than others so it's important to know what kinds of items and brands they take and what they're looking for (there will be places that only take premium clothing brands like GAP, J-Crew, etc). Some shops will even post a list online of what they are looking for or no longer taking at this time.
   Once you get to know your local consignment shops, you'll soon learn where your items do best and you can decide where to bring what and when.
   

4. Always be ready to consign.
   Always have a designated space (a plastic tote, box, or even a paper bag) to put items you'd like to consign. How many times have you passed over that sweater in your closet? (a million) Put it in the box. A well-meaning relative sent you an outfit for your little one that's already two sizes too small? Put it in the box. You don't have to do a big purge to consign (though that's always a good thing), you can consign as you go.
   

5. Shop where you consign.
   If your consignment shop offers you a higher percentage back if you take your cut as store credit, definitely consider doing that - your money will go further for you.
   One of my favorite consignment shops is one of those "higher-end" boutique places where they sell a mix of consigned and new items. I love consigning and shopping there because they give me a higher percentage back as store credit and I can put it towards gently used premium-brand clothing or new clothes and gifts.

Where to start?

Ask around, Google around.  See what's near you, then give those consignment shops a call or send them an e-mail to get more information.  Make sure to find out what their policies are and if you need an appointment to drop off items.  

Happy consigning!  

A glimpse at our glamorous "To Be Consigned" system.
I have three consignment shops I use regularly: one for premium brand clothing, one that will take any brand of clothing, and one for decor items. I write the initials of the consignment shop on each bag/box and leave them tucked away but still easily accessible. Then whenever I have an item I want to consign I drop it into the box for the correct consignment shop. The next time I know I'll be going by a particular place, I make sure to bring those items with me and drop them off - it couldn't be easier!