I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. It’s been a little while since I’ve done an interview on the blog in our New England Maker Series, but I’m excited to get back into it with Heather of Mermaids + Madeleines!
Heather Auclair of Mermaids + Madeleines is best known for her coastal-inspired handmade jewelry and fun watercolors. 5% of each purchase is donated to aid in sea life rescue and rehabilitation efforts - I just love a company that gives back!
Tell me a little bit about yourself and your business.
I’m Heather, a native of Maine, currently living life in Massachusetts with my husband and two rescue kitties. I’ve always enjoyed creating art. Whether it’s drawing, painting, crafting, or designing jewelry. I’m happiest when I’m making something,. I was lucky to grow up in a creative family and community by the ocean. I don’t think I realized how special it was until moving away. Mermaids + Madeleines is inspired by the ever-changing color and light of the coast. We’re so lucky in New England to have such a fascinating coastline. From place-to-place, no location is exactly alike in looks or atmosphere. Each spot has its own little charm and I find that totally uplifting. I try to capture this mix of joy and sense of ease in my works.
How did you start Mermaids + Madeleines? Had you been making jewelry for awhile or was this a new leap for you?
Mermaids + Madeleines started at a friend’s kitchen table (Hi Dana). We were both working at our own full-time jobs and not necessarily feeling completely fulfilled by them. What started as a creative/craft night once a week slowly bloomed into our own side businesses. I had always made some kind of jewelry, I think it started with embroidery floss bracelets at recess in grade school, and slowly morphed into beaded things. I kind of ebbed and flowed back into it after I started a program for advertising design at RISD. I took an elective in jewelry design and light metals and fell in love with it all over again. I quickly changed my concentration and began learning some benchwork skills, design, and technical drawing. I was lucky enough to land a job in commercial jewelry before graduating. First, starting out in costume jewelry and working my way over to find jewelry. While it’s great being able to pursue an interest and find a job that will pay you for it, to me, it just doesn’t come with the same creative freedom, or feel as rewarding as doing your own thing.
What does a typical day look like for you?
I try my best to start each day with some kind of movement, even if it’s only for 15-20 minutes, a barre class, a quick yoga, tabata, - something to get my mind and body moving first thing helps me to be more present and engaged the rest of the day. After having way too many nearly all-nighters for someone that is no longer in their 20’s I’ve started to try to be better about balancing work days and using the time I have. Mondays I do the (for me) dreaded stuff - like filling out inventory sheets, entering receipts, and ordering materials if needed. Tuesday and Wednesday, I like to use as creative days to design and fulfill orders, Thursday is usually a catch-up day for anything that can’t wait until the next week and straightening out the usual creative explosion I’ve created Tuesday and Wednesday. I run my little micro-business out of our (still functional) spare bedroom in our apartment so Friday-Sunday I try to keep my artsplosions to a minimum so it’s presentable for guests.
What is your favorite part about owning your own company? And least favorite part?
My very favorite part is when a customer reaches out, tags me in a post, or leaves a sweet review or message that the piece they received was exactly what they had been looking for, either as a gift or a treat for themselves. Being able to bring joy and happiness to someone through something you’ve made is one of the best feelings. In general, so far, I’ve loved owning my own business a little more than I expected to. It challenges me in ways I didn’t expect, and has forced me to learn and begin developing skills in areas I would have naturally been able to avoid, continuing to only work for someone else. Having said that, there are definitely aspects that aren’t my favorite. Logging inventory, dealing with accounting, and staring at spreadsheets isn’t really my cup of tea. If that were someone else’s job it would be way more fun, but I do think there’s a lot of value in gaining understanding about these less enjoyable parts of owning a business.
What has been the most exciting moment for Mermaids + Madeleines since you started?
I don’t know if I can pick just one exciting moment. I feel like there have been several. The first sale on Etsy, first show, first wholesale order. Finally receiving official paperwork in the mail - making things seem a little more real. There really is a moment or something to be excited about every day, even when it’s something small.
What advice do you have for people just starting out?
My advice is something that everyone says, and it’s the hardest advice to take: “Just start.” It’s so intimidating to put yourself out there. You’ll want everything to be perfect before it’s in front of people, and you can live forever in the phase of “it’s almost ready,” if you’re not careful. It’s easy to hide behind “not yet” but it won’t help you or your business grow. Plus, if you launch while you’re still building it gives you space and room to iterate, and alter without being too deeply invested in something that the market may not have interest in.
What is your long-term goal? Where do you see yourself in 5 years?
I would love to continue building the brand and create an independent website, not just relying on Etsy for sales (though I’m very grateful to that platform). I’d also like to branch into more art and accessories and eventually expand into more wholesale as well - working with small boutiques up and down the coast.
Who’s one of your favorite New England Makers?
I have so many favorite makers... all for different reasons, it's hard to pick just one, so I'll have to share the two that helped my business get started. Dana of Dana Kristen Creates was instrumental in the start of my maker journey with our Thursday night hangouts and continues to be an awesome friend and creative! Alana, of A&E Stoneworks was also pivotal in getting me to make that Etsy shop go live! I met her at an event and she encouraged me to just go for it. There have been, and continue to be so many I'm grateful for, including: Mary of On The Road Again, Lynn from Love Lissy Lou, Rachel from Little Lavender Lobster, Christine from Sea Crow Company, and Marie from Pieces of Maine Jewelry, and so many more... I could probably fill your entire blog post with names!
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. It’s been a little while since I’ve done an interview on the blog in our New England Maker Series, but I’m excited to get back into it with Mary Zambello of ReclaiMEd Maine Co.!
ReclaiMEd Maine Co. (formerly known as ReclaiMEd Sign Co.) started as a sign buisness but has branched out into much more - including apparel, drinkware, and stickers. They are probably best known for their iconic "Pine Tree Coast" design, sales of which help support Natural Resources Council of Maine - I just love a company that gives back!
Tell me a little bit about yourself and your business.
ReclaiMEd Sign Co. started as a way to show love for Maine and its environment. Will and I both grew up in Maine with a love for the outdoors. I have a creative background in design and Will has an extensive background in building and craftsmanship, so we knew there were endless possibilities. In hopes of giving back to the environment, we chose to use all reclaimed wood for our projects. This helps to prevent deforestation, which in turn helps sustain habitats and decrease expended energy needed to extract and process new materials. Less wood ends up in landfills and carbon remains in our projects instead of being released as fossil fuels. There are a lot of sign companies out there, but we pride ourselves in the fact that all of our items are custom designed and handmade. Each wood sign is hand cut with a jigsaw or scroll saw, crafted and painted. Our glassware is custom designed and hand-etched. We choose to source USA-Made items and work with local small businesses when we can, and give back to Maine environmental organizations. These pieces were all incredibly important to us and are what we've built our brand on.
How did you start ReclaiMEd Sign Co.?
Honestly it all started in our backyard in Portland. We liked to have fires during the summer time and occasionally picked up pallets for fire food. Will had this idea that we could cut out the shape of Maine, "If only I had a jigsaw, I could..." So, when his birthday came around, I went out and bought him one. No longer were there any excuses as to why we couldn't make these things. With an abundance of unused pallets in the area, and with my design background, ReclaiMEd Sign Co. was born.
What does a typical day look like for you?
A typical day begins with our actual day jobs. ReclaiMEd Sign Co. is just a side business. I'm the Marketing Coordinator for Sea Bags and Will owns his own property services company, so we generally both work long days. I often wake up early to work on packaging and shipping, and spend my evenings working on online orders or trying to restock items for local stores. Most of ReclaiMEd work happens late nights and on the weekends. Due to the lack of free-time we have, I often have to take items down from our site in order to find a little extra time to work on new ideas. Never enough hours in the day!
What is your favorite part about owning your own company? And least favorite part?
I love that ReclaiMEd gives me a constant creative outlet. There is always room for new designs or ways to perfect your craft. I'm able to create these incredibly personal designs and gifts that I know people are opening up and putting in their homes. Least favorite part is definitely never having enough time. I am full of ideas and am really constrained on the amount of time I have to experiment and work on projects. I'm often conflicted when I have a free moment, whether I should be working on ReclaiMEd or getting out to enjoy the outdoors myself.
What has been the most exciting moment for ReclaiMEd Maine since you started?
The creation of our Pine Tree Coast design has been my absolute favorite. I loved creating the design and being able to translate it to apparel, glassware, and stickers has been so much fun. We're not only able to support another local screen printing company, but now have a complete collection that is giving back to a local Maine environmental organization. The end of last year, we raised $350 dollars and this year we have a goal to raise $1,000 for the Natural Resource Council of Maine. These products embody our love for this state, the outdoors, and our desire to protect the Maine woods and coast. I love being able to give back 10% of all sales with this design to help protect, restore, and conserve Maine’s environment.
What advice do you have for people just starting out?
Build a brand that you love and stay true to it. Stay creative and push the boundaries. Try new things. Love your work but remember that work-life balance is important. This continues to be my biggest struggle! Will has recently taken a step back from ReclaiMEd, realizing that he needed some time back to fish and relax. I still struggle giving myself a break when there's always so much I want to do and accomplish. It's important to take time for yourself and refresh before diving back in to work.
What is your long-term goal? Where do you see yourself in five years?
That's a difficult question for me! I love this company. As I mentioned before, it's tough when I have so many aspirations to grow but am somewhat at capacity with how much I can handle. In 5 years I hope that I have brought in some extra hands in order to be able to expand our wholesale business. We love being in select stores throughout Maine, but often find that we're turning down opportunities just so we can stay on top of our current projects. I'd like to have a little more time to perfect my scroll saw skills and continue to put out more intricate designs.
Who’s one of your favorite New England Makers?
I love La Marée Art and A&E Stoneworks, who are both fellow Maine makers. I have been such a big fan of their beautiful work and they have both shown me so much support over the years!
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
As a native New Englander, I definitely have a soft spot for nautical decor. After all, when we redid our older daughter’s room a few years ago, we gave it a Cape Cod theme! And you can’t get much more nautical than a painted buoy - it just adds that quintessential New England touch. That’s why I was so excited to find The Lost Buoy on Instagram and give our space some nautical flair. | This post contains an honest review of product provided by The Lost Buoy |
The Lost Buoy was started by Katie, who grew up in coastal Massachusetts and has many fond memories of beaches, lobster shacks, and exploring in her grandparents old Ford woody station wagon (really, does it get more New England than that?). Katie has turned all these memories and charm into a great line of coastal-inspired decor, clothing, paper goods, and even wedding accents.
Katie was kind enough to send me one of her iconic Striped Lobster Buoys to add some nautical flair to our home. These lightweight, hand-painted buoys are cute in every room but I think I settled on having it add some coastal charm to our door for the holiday - there’s just something about Christmas greens and red lobsters - you can’t go wrong!
The Lost Buoy offers lots of great designs on their Decorative Buoys too - from different New England places, to nautical elements, and even custom color buoys to show your school spirit. And the wedding buoys would be perfect for anyone having a beachside ceremony.
The Lost Buoy definitely has something for everyone who loves nautical or preppy style!
Want a chance to win one of these beautiful buoys for yourself? Head on over to my Instagram for a chance to win a Decorative Buoy of your choice to compliment your home. Just look for this post and follow the directions to enter. Good luck!
As you know by now, I love sharing about companies and products we love on my blog and our Instagram - and most especially those made right here in New England. I decided it would be so fun to highlight some of our local New England Makers regularly on my blog and thought I would kick off the series by sharing a little bit more about myself and Birch Landing Home by answering some frequently asked questions.
Birch Landing Home is best known for hand-etched wooden ornaments, garland, and other handmade crafts. I also run this blog where I mainly focus on New England lifestyle, motherhood, and budget-friendly DIY projects.
Tell me a little bit about yourself and your business.
My name is Sarah and I’m a wife, stay-at-home mom, and self-confessed Pinterest addict living in rural New England with our dog and chickens. I started Birch Landing Home a few years ago after our daughter was born because I was looking for a flexible, creative outlet to work from home while still being a stay-at-home mom. I’ve always loved making crafts and thought selling them on Etsy was a good start, I also thought it would be fun to document the little DIY projects I was doing around our home and so I started this blog also.
What does a typical day look like for you?
My #1 job is stay-at-home mom… so my priority is taking care of our daughter, our animals, and chores around our home. During nap time and after we put our daughter to bed for the day is when I get a chance to work on crafts for my Etsy shop and write articles for the blog. I’m thankful for the privilege to be a stay-at-home mom and the flexibility to be able to work on Birch Landing Home when I’m able to.
What’s your favorite part about owning your own company? And least favorite part?
My favorite part about running Birch Landing Home is the flexibility and adaptability… when I first started my Etsy shop I was making jewelry but then decided to go in a different direction and focus more on rustic-style crafts. It was great being able to change my focus like that and make Birch Landing Home what I wanted it to be. My least favorite part is probably self-doubt… Every time I send out an order I worry if the customer/store will like it, what they will think of it, etc - I don’t want to disappoint anyone. Also, because I use a lot of natural materials there is quite a bit of variation in my work too and I worry people won’t appreciate that rustic aspect of it.
What has been the most exciting moment for Birch Landing Home since starting?
By far my most exciting moment for Birch Landing Home has been being featured in Martha Stewart Living Magazine as the Instagram Favorite for that month. I was so thrilled to be selected and featured - I have been reading Martha Stewart Living Magazine for years and have several of her craft and cookbooks. Such an honor!
What advice do you have for people just starting out?
My advice for those who want to start a handmade business or blog is… just start! It’s easy to overthink everything, over plan, and obsess over details and never get anything in motion. In my opinion it’s better to get things started and then tweak and finalize things as you go. It’s also important to keep finances separate and keep track of all income/expenses for tax time.
What is your long-term goal? Where do you see yourself in 5 years?
My long-term goal is to continue to grow my Etsy shop and blog. I would love to get more wholesale accounts for my crafts throughout New England, it’s so exciting to see my items in local shops. I also hope to continue to grow my blog following and hopefully get more opportunities to be featured in print. I’ve been lucky enough to be featured in a few print magazines so far (including Martha Stewart Living Magazine, Food Network Magazine, and New Hampshire Magazine), and I hope exciting features like that will continue in the future.
Why do you love sharing about New England Makers?
I love sharing about New England Makers because I think there is so much talent in our area that deserves to be shown off. There are so many wonderful, hardworking, creative people who work in lots of different materials and styles. I always love discovering new-to-me businesses and sharing about them.
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
My husband and I have been married for nearly five years now but it seems like our wedding was just yesterday. We got married before Pinterest was a thing and so it was up to us to figure out all the details on our own. It was a learning process and we came up with some great ways to cut costs and still have our dream wedding. | This post contains affiliate links |
From the start we knew exactly where we wanted to get married - a beautiful historic mansion overlooking the lakes and mountains we love (it was also where my husband proposed). So that helped narrow things down quite a bit. But the downside? It was expensive and didn't include much of anything. In order to have our wedding where we wanted, we had to cut costs in other parts of the budget and in doing so we saved thousands of dollars.
Tips for Saving Big on Your Dream Wedding
Start planning as early as you can. We started planning our wedding about 13 months out; we thought we had plenty of time but we were shocked at how many dates were already taken at our venue of choice, how many DJs/photographers were already booked, etc - even more than a year out. Starting early means you have the most options to choose from and are more likely to find affordable vendors that you like. Waiting until the last minute can leave you stuck with expensive options or ones you aren't happy with.
All photos by Steve Holmes Photography
Find a venue that includes a lot. Okay, so this tip did not really apply to us (our venue included little other than the physical ceremony location, reception hall, and a day-of wedding coordinator). But many venues include at least something, and some include a lot more than others. Some items that may be included in the venue cost include: the wedding cake, toasting champagne, linens, DJ, flowers, cake cutting fee, bar credit, coffee service, hors devours, or even all of the food/catering. If you can find a nice venue that includes at least some of these items, it can save you big in the long run.
Pick a venue that's beautiful in itself. If you can find a venue that looks pretty as-is, you don't have spend a lot (or anything) on decor costs! An outdoor wedding with a pretty view means you don't need anything for the ceremony. And a pretty looking old hall with a lot of character means you can get away with little or no decorating for the reception. We spent almost nothing on decor costs since we felt our ceremony location was so beautiful already.
Use details of the wedding venue to your advantage. One of the little touches that people remembered most about our wedding? The wishing fountain! Our venue had a beautiful fountain in the middle of the ceremony location and we decided to use this feature as part of our day. We put out a jar of brand new shiny pennies dated our wedding year (which cost $2 - literally), and put a little note in our wedding program about throwing pennies in the fountain for happy wishes for the bride and groom.
Don't get married on the weekend. I know this sounds strange but many locations offer a great discount if you get married on any day other than a Saturday or a Sunday (and some locations offer off-season discounts as well if you get married in the winter). The date we really wanted for our wedding had already been booked (even though it was over a year out!), and so when were deciding on a new date we chose to have our wedding on a Friday evening. By having it on a Friday we saved around $750 just on the venue cost!
Opt for the buffet. When selecting a caterer (presuming it's not included with your venue), look for ones that also offer a buffet option and compare that price to their "plated meal" price. Buffets generally cost about 1/3 less than having the meal plated and served to your guests. We choose the buffet option for our wedding and saved a lot on meal costs!
Make your own invitations - or at the very least assemble them. Originally we wanted to design, print, cut, and assemble our invitations ourselves. But with all the time and stress going into wedding planning on top of regular work, we decided to forgo the stress of designing and sourcing paper/printing services and order our invitations. We found a beautiful invitation design that fit our theme and colors perfectly and it was all printed on thick, gorgeous paper. The best part? It was from a small designer/paper goods company that was priced really reasonably and also had the option of sending all your invitation materials uncut and unassembled for $150 less which was a great savings.
Don't get sucked into buying "wedding-specific" items. Next time you're at a bridal shop or craft store, check out wedding day items like guest books and flower girl baskets and you'll be in for some sticker-shock. I still remember looking at a flower girl basket and not believing it cost over $25! Because of that we decided to for-go the (ugly in my opinion) while silk flower girl basket and get a basic woven basket at a craft store for $5 and tied a piece of coordinating ribbon to the handle. We also skipped the traditional guest book and had guests sign the photo mat of one of our favorite engagement pictures - this keepsake is now hanging in our master where we can see and appreciate it every day. These days with Pinterest the alternative guest book ideas are endless!
Borrow your petticoat. If your wedding dress calls for a petticoat, see if any of your friends or family has one you could borrow for your wedding. (If they do, make sure to try it on with your dress before your dress is altered to make sure it will work.) No one sees the petticoat and it's not a sentimental part of the day, so there's no need to actually buy one.
Offer to do the leg work. If you're working with a vendor and have some extra (and very reliable!) hands willing to help on the day of the wedding, offer to do the leg work for the vendors - in exchange for a discounted rate of course. For example, the cost of our linen rental included delivery and pick-up of the linens but my husband's parents offered to take care of it since they lived nearby. By having them pick up the linens the day before the wedding, and then drop them back off the day after the wedding it saved us $100. Also, our florist was about half a mile from the hair dresser where we all were getting our hair done - so, rather than pay the delivery fee for our bouquets my mother-in-law ran over and picked them up for us.
Take advantage of family and friends' talents. If you know someone that has a great talent or hobby, feel them out to see if they'd be willing to help you with an aspect of your wedding. My sister-in-law is super-crafty and an AMAZING baker. She made our gorgeous custom wedding cake for us and my brother-in-law made the cake base, saving us hundreds of dollars - not to mention it's much more meaningful knowing it's made with love by someone we know.
DIY wedding centerpieces. If you choose flowers for your centerpieces each arrangement can easily cost $80+ and that adds up to a lot, fast. We decided to make our centerpieces ourselves and save this money. My husband and I opted for flower-free centerpieces that we could make way ahead of time; we used birch logs with hearts and table numbers carved into them (a nod to when we carved our initials into a tree while dating), along with river rocks and some other natural elements. Everything we choose for our centerpieces meant something to us which made our them very personal. In order to make them we only had to purchase the candles and some river rocks - for all 10 centerpieces it cost us about $35. (My only other piece of advice for making your own centerpieces would be to bring it to your venue and see it on one of their tables ahead of time, if possible. Our centerpieces looked awesome on our kitchen table and we thought they were the perfect size, but once they were set up at the venue we realized they didn't fill in the center of the tables quite enough and we should have brought some smaller elements to fill in around it.)
Simplify the bouquet. Florists charge more for having to source out more flowers.. if you have mixed bouquets they can cost a lot more than a bouquet the same size that contains just one type of flower. We wanted to keep it simple anyways and decided to stick with straight yellow roses for all the bouquets and that saved us a lot of money in itself.
Borrow a fun car instead of renting a limo. We had the advantage of having our ceremony and reception at the same location, so we didn't need to transport the wedding party from one place to another. Even still, we wanted a fun "getaway" car to leave in at the end of the night. Luckily for us, our family is into restoring cars as a hobby and we got to use a '66 Chevelle that we all helped fix up - definitely made it more fun and more meaningful than using a limo service.
The One Thing Worth Splurging On
A great photographer. Seriously folks, hire a great photographer and you won't regret it!! Your wedding photos will be what you look back on to remember the details of your day, and it's so important to have ones you're proud of and that truly capture all the magic. A great photographer can also do wonders with what they have - even if you don't have the most ideal backdrop for a photo they can make it look amazing with some artful focus or composition.
When hiring a photographer make sure to look at their full portfolio; see if you like their style, if they're consistent with editing techniques, if the overall mood of the photos fits your personal taste. It's also a good idea to hire a photographer that comes with an assistant photographer - this way you get double the photos and more angles of the ceremony. It also allows the photographers to be in two places at once, especially helpful for taking getting-ready photos.
You also want to find a photographer that gives you full rights to your photos - after all you want to be able to print as many copies as you like, make photobooks, send photos to your local newspaper for your announcement, post them on Facebook and other social media, or even possibly submit them to be featured in bridal magazines. Without a letter stating you have full ownership and publishing rights to your photos you'd be unable to do any of that without going through your photographer every time (and doing so would cost you extra money each time).
And don't forget to quiz any potential photographer on things that may go awry and how they'd handle it... just in case. A personal emergency came up and they were unable to photograph your wedding at the last minute? (They should have some photographer associates of equal or better caliber they can call on to fill in for them at no additional cost to you) If a camera or lens gets dropped on the big day? (They should have backup equipment with them as well as extra fully-charged batteries). A great, experienced photographer should have a game plan for anything that may come up and still get you beautiful photos of the day despite any challenges that may arise.
Disclaimer: Please note this post shares my opinion and prices and information mentioned are based on our experience of planning our wedding five years ago. *Prices and packages from vendors that we used may have changed.*
