I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England! Next in our series of interviews from New England Makers, we have Roula Rallis from Sewcialite!
Roula Rallis is the one-woman show behind Sewcialite, a seacoast-based company best known for their gorgeous coastal-inspired creations - all made of rope, fabric, and paint!
Tell me a little about yourself and your business.
Roula Rallis: I am a wife, full time IT project manager, and mom of 2 (ages 7 and 4). Sewcialite is a part time home decor business. I design baskets, planters, wall baskets, bowls, coasters, and most recently tote bags and clutches using clothesline rope. All my designs are inspired by the coast and I am a huge fan of modern coastal interior design.
How did you start Sewcialite? Had you been making rope baskets for a while or was this a new leap for you?
RR: Sewcialite began as a hobby and has since turned into a side hustle. In March of 2017 I decided to make myself a basket for my home and I just fell in love with the design process! With the support of family & friends I opened my Etsy shop. And over the past 1.5 years I have continued to refine my designs by weaving them with fabric and hand painting them.
What does a typical day look like for you?
RR: My days are typically very long! I’m up at 6am packing lunches, orders, sometimes styling and posting products, and getting my kids ready for school! I drive my youngest to school, I then commute 45 mins to work. After working all day I am back in mom mode, I help make dinner, give baths, do homework. But once my kids are in bed the Sewcialite studio opens (my guest bedroom). My husband has been so very supportive and he does quite a bit of heavy lifting to give me time at night to design!
What is your favorite part about owning your own company? And least favorite part?
RR: My favorite part is being my own boss! Having worked for someone else my entire career it’s great to be able to call all the shots.
The least favorite part is being responsible for everything! Sometimes I wish I could clone myself! I’m designing, styling, photographing, advertising, fulfilling orders, blogging, etc. it can get overwhelming at times and I’ve had to learn to say no to be able to balance my full time job with Sewcialite.
What has been the most exciting moment for Sewcialite since you started?
RR: I’ve been so fortunate to have a few so I can’t choose just one! I am a HUGE fan of Serena & Lily! It’s one of my favorite home decor brands! They have actually liked a few of my social media posts and designs which is mind blowing! I’ve also been lucky to connect with a few amazing interior design social influencers who I’ve worked with like Jordecor and Coastal Interiors!
Also getting to meet many of the amazing entrepreneurs I follow on social media in person has also been so exciting and inspiring!
What advice do you have for people just starting out?
RR: Be prepared to take risks and work your butt off! Being an entrepreneur is not easy! Success does not happen overnight!
Make sure you have a good support system of family and friends! They will be crucial for those rough days where you may feel overwhelmed or frustrated!
What is your long-term goal? Where do you see yourself in 5 years?
RR: My long term goal is to continue to slowly grow my social media presence, as it’s been the my primary channel for all of my online sales. I would also like to design a better/bigger studio space for myself too!
Who's one of your favorite New England Makers?
RR: I love
Watts in Maine
she designs the most beautiful jewelry and she works full time. I was lucky enough to meet her in Portland this year!
Update, Spring 2021: I just wanted to share that Roula from Sewcialite is still going strong and adding even more amazing rope and coastal-inspired products to her lineup, including items such as: tote bags, hand-beaded clutches, statement jewelry, photographic prints, and more. Her beautiful work has been featured online and in print. Some of these newer items are pictured below but be sure to check out her accounts for more!
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England! Next in our series of interviews from New England Makers, we have Carrie Meier from Wolfeboro Candle Company!
Wolfeboro Candle Company is best known for their New Hampshire-inspired wooden wick soy candles. Each scent is developed by Carrie to capture the essence of New Hampshire's diverse regions, and each candle is hand-poured and made by her right here in New Hampshire. Recently Carrie has expanded to offer scented soy wax melts in addition to candles, and will be expanding the candle line in the future.
Tell me a little about yourself and your business.
Carrie Meier: I'm a wife, new mom, and creative person living in rural New Hampshire.
How did you start Wolfeboro Candle Company? Had you been making candles for a while or was this a new leap for you?
CM: I started Wolfeboro Candle Co in Spring 2016. At the time, I owned a small gift shop in downtown Wolfeboro, New Hampshire. I couldn't find exactly what I wanted for the store (locally made wood wick soy candles), so my supportive husband suggested I start making them myself. I had never made candles before, but I've been a creative person most of my life and decided I would give it a try. We ordered supplies, wax, and a variety of containers and fragrances to mess with. After lots of reading, and trial and error, I figured out the best technique for me and the best temperatures for different stages of the candle making process. Next came figuring out the branding side of it - what do we call ourselves? What fragrances/blends, and fragrance names will work best for the image we want to create? Being also on the retail side of the business, I came up with the names and fragrances that I thought would sell best not only in our store, but for potentially other stores in the future.
What does a typical day look like for you?
CM: Well a typical day doesn't doesn't necessarily involve making candles (we aren't to that demand - yet!), but I also try to make large batches at a time as the set up, warm up, and clean up processes can add up doing lots of small batches. In addition to making candles, I have also recently been setting up a new website, updating my Etsy site, creating our new wax melts, and testing out new containers and fragrances for a new line of candles.
What is your favorite part about owning your own company? And least favorite part?
CM: I love being able to be creative, with the additional reward of selling a product and having feedback from people who use what I have made. I suppose if there is a downside to this project, it's moving all the 50 pound boxes of wax around!
A custom-branded candle - Wolfeboro Candle Company also offers custom scent and label options for buisnesses, wedding favors, and more!
What has been the most exciting moment for Wolfeboro Candle Company since you started?
CM: I think the most exciting moments are obtaining new retailers, coming up with new products, and receiving positive feedback. Positive reviews from customers never get old!
What advice do you have for people just starting out?
CM: Ask yourself - what are your goals? If you want to have a side business that is more about an enjoyable hobby that you can profit from, rather than just a job and business, then stick with what you can see yourself doing over and over again but still enjoy. I say that candle making is both an art and a science, which is what makes it enjoyable for me, in addition to coming up with new ideas and having the ability to add on new products when I'm able to.
What is your long-term goal? Where do you see yourself in 5 years?
CM: I'd like to continue growing the business and make our way into more retailers both in New Hampshire and in neighboring states. I'm working on a new candle line with a slightly new look, different sizes and fragrances, and that are not based on our state of New Hampshire in order to reach a larger audience.
Do you own a New England-based business and would like to be featured in an upcoming interview? Or would you be interested in having me style, review, and feature one of your products? Please drop me a note.
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England! Next in our little series to showcase some of these great New England Makers is Elizabeth Van Deavender from Woodboogah! {Psssst... Don't forget to see details on how to enter the Giveaway to win a pair of their new Cashmere Cuffs!}
Woodboogahis best known for their cashmere beanies and scarves and, new this year, their cashmere cuffs! They bring a touch of luxury to items that you can wear everyday.
Tell me a little about yourself and your business.
I don't know if there is a short version because every job I held, every failure I overcame, every small victory I had, and every life lesson I was taught all connected when I created Woodboogah.
Elizabeth Van Deavender of Woodboogah
My family built a company that manufactured in Maine so that was a huge influence as to why I got into my field, and why I choose Maine for Woodboogah.
I didn't go to college right after high school. I started very young at the bottom in U.S. manufacturing. Over the years, I quickly climbed the corporate ladder. I later discovered I want to work in apparel manufacturing. I received a scholarship to the Fashion Institute of Design & Merchandising in California. As I was studying fashion design in Los Angeles, I quickly realized how wasteful apparel manufacturing is. I started working with companies to decrease their waste and increase their production in the U.S. After graduating, I worked with a company in downtown Los Angeles as a design consultant/product developer and quickly became the industry's go-to person for knitwear, especially cashmere working with a lot of US brands/labels, celebrities, musicians, and special projects for movies. After falling in love with Eric, I blindsided everyone by quitting my job and packed up my life for Maine. I created Woodboogah to be eco-friendly and grow and support our local community all while having a really amazing product that can stand up against the harshest elements and last for years to come.
My career will hit 10 years in September. I'm very proud to have contributed to U.S manufacturing and helped create American jobs. I will be celebrating with a 'Made in USA' tattoo stamped on the side of my foot (you know how you usually have to turn objects upside-down to see where they were made).
How did you start Woodboogah?
I had these ideas in my head for a few years to start a company and after I talked to Eric who's a full-time mechanical engineer and works a lot with companies to improve their U.S. manufacturing and he said I was onto something and I needed to do it right then. I knew I had to make the jump and make it happen. I quit my job and left my apartment on the curb in downtown Los Angeles. I sent three L.L.Bean duffle bags to Eric in Maine. I lived out of one suitcase for a month while I finished up my design jobs in Los Angeles. I flew to New York for Fashion Week in September to see my clients fashion shows and say my goodbyes. Instead of returning to LAX from JFK, I flew to Portland, Maine and Woodboogah was started.
Where did the name "Woodboogah" come from?
Woodboogah was Eric's nickname. When I was living and working in Los Angeles, Eric would come visit me when we were first dating. I had clients from LA, New York, Japan, Italy, and Paris. Eric would rock a Boston Red Sox's hat with a huge smile and talked in a wicked Maine accent being a native of Maine Eric was so happy and nice to everyone he met. He'd give you the shirt off his back. (I always say Mainahs are the nicest people you'll meet). All the clients were curious who this guy was and where he came from, so we thought of the nickname Woodboogah. It stuck! Everyone loved the nickname and loved Eric. When Eric and I were talking about starting a company months later it was a no brainer to call it Woodboogah.
Eric and I are partners in business and in life. Eric will always tell people Woodboogah is 120% all me and my company, but if I'm completely honest there would be no Woodboogah without Eric. He has supported every single idea from the start. He inspires me. He pushes me. He is the original Woodboogah. I would still be working in downtown Los Angeles if it wasn't for him. I can't imagine a better partner in business or life.
Why cashmere?
"Who doesn't like cashmere?" - Seinfeld
There are a few popular yarn companies the luxury apparel industry uses and we use two of them. This yarn is usually going into garments that retail for $500 to $5,000 dollars. This forced me to be really innovative with our manufacturing process with: 1. Creating a really durable product that people can wear and enjoy. We have brand ambassadors traveling the world with our beanies, testing them, and pushing them to the limits. Our cashmere/wool blend is actually machine washable. 2. Make this cashmere available for the average person to have. It's only because of my relationships with these companies as a product developer/design consultant that they accept my small yarn orders. I consider myself very lucky to be able to use this cashmere yarn for Woodboogah.
Had you been making beanies for awhile or was this a new leap for you?
As a design consultant/product developer I had been making knitwear for a long time. I knew what did and didn't work. The leap for me was inventing the tools I used to make our beanies. It was a lot of troubleshooting for the first year.
What does a typical day look like for you?
I wake up and beeline to the coffee. I sit down and go through all of our social media accounts and emails. I'm always looking for inspiration, brand ambassadors, and discovering new companies on social media. I'm in the studio by 9:30AM. Depending on where we are in the year, I'm usually knitting, planning photo shoots and meetings, or working on our website. I usually leave the studio around 5:00PM. Then it's dinner time! I LOVE cooking. Now that I own my own business, I get to invest more time into myself and learning to cook is one hobby I have dived into. I love preparing big theme meals. My friends and family have jokingly given me the nickname "Martha Stewart of Maine." After dinner, it's our personal time.
What is your favorite part about owning your own company?
I have more balance between my personal life and career. Before Woodboogah, I was missing a lot of birthdays, graduations, holidays with family and friends because of work.
And least favorite part?
As a "one-woman-show" I don't have a group of creative minds to bounce ideas off of like I did before, so I definitely miss those creative meetings. I love it when companies reach out to me for collaborations or one-of-a-kind styles for their stores.
What has been the most exciting moment for Woodboogah since you started?
Every time I get to hear about or see people enjoying my products. I'm so thankful for all the love and support I receive, it means everything to me.
What advice do you have for people just starting out?
Persistence as Eric would say. Never listen to anyone who tells you you can't do something to pursue your dreams. I've had a lot of doors slam in my face during my career but I never let that stop me. I still continued to achieve my goals no matter how ridiculous people think they are.
What is your long-term goals?
Our Woodboogah homestead on a much larger scale.
Where do you see yourself in 5 years?
I take it month by month.
Who's one of your favorite New England Makers?
I'm obsessed with C&M Ceramics right now. Ever since I found them on Instagram I've been trying to snag some of their Mariner mugs for my kitchen, but still no cigar. I love all their products. The flask is wicked cool.
Please see this photo on
my Instagram
for details on how to enter to win a pair of their Camden Cuffs in Wicked Stormy Ombre. Perfect for adding the style of layers without the bulk for those warmer fall and winter days.
Retail: $55.00
Do you own a New England-based business and would like to be featured in an upcoming interview? Or would you be interested in having me style, review, and feature one of your products? Please drop me a note.
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England! I decided to start a little series to showcase some of these great New England Makers and I'm excited to share the wonderful Kylie Watts from Watts in Maine for the first interview!
Watts in Maine: The Perfect Catch Cuff
Watts in Maine is known most for their Perfect Catch Cuff, made from brass lobster gauges. Recently they've expanded and also offer Maine and nautical inspired earrings and necklaces as well as recycled lobster tag accessories which benefit local lobstermen and their families.
Tell me a little about yourself and your business.
Kylie Watts: I currently work full time as an Office Manager at a pediatric dental office and do what I can after work and on the weekends with my Watts In Maine business. My husband was born and raised on Vinalhaven Island in Maine, which serves as a huge place of inspiration for my pieces. The idea of turning the lobster gauge into a bracelet actually came from our many visits to VH. I am also a born and raised Mainer! I have a love for fashion, accessories, and jewelry.
Kylie Watts of Watts in Maine
How did you start Watts in Maine? Had you been making lobster cuff bracelets for a while or was this a new leap for you?
KW: In the fall of 2014, I told my husband I wanted him to make a brass lobster measure into a bracelet. I had mentioned it before, but we didn't follow through on it. We bought a couple and started forming them and refining the process over a few weeks. By November we had secured our first store, k colette, in Portland's Old Port. I was flirting with another nautical idea before that, but it never made it out of its initial stages.
What does a typical day look like for you?
KW: I work from 7:15am-5:30pm at the dental office. On my lunch break and after work I read and return business emails. My evenings are spent printing invoices, preparing orders, updating social media, and trying to fit in normal daily living tasks.
What is your favorite part about owning your own company?
KW: I love having the freedom to do and create what I want. It's so exciting! I also love connecting with other local small businesses. It's nice to build relationships with others who are going through similar situations/struggles.
And least favorite part?
KW: The financial part! Keeping track of the business side-ew. :)
What has been the most exciting moment for Watts in Maine since you started?
What advice do you have for people just starting out?
KW: Spend time building your social media following, find a mentor or someone who can show you the ropes, and build your business at your own pace.
What is your long-term goal? Where do you see yourself in 5 years?
KW: My long term goal is to be able to focus on my business full time and only have one job. I'm hoping to expand upon what Watts In Maine offers and could be doing that in the very near future! Stay Tuned :) I'm not sure if I want a store front down the road, or where I see the business going. To be honest, I take it one day at a time.
Do you own a New England-based business and would like to be featured in an upcoming interview? Or would you be interested in having me style, review, and feature one of your products? Please drop me a note.
As you know by now, I love sharing about companies and products we love on my blog and our Instagram - and most especially those made right here in New England. I decided it would be so fun to highlight some of our local New England Makers regularly on my blog and thought I would kick off the series by sharing a little bit more about myself and Birch Landing Home by answering some frequently asked questions.
Birch Landing Home is best known for hand-etched wooden ornaments, garland, and other handmade crafts. I also run this blog where I mainly focus on New England lifestyle, motherhood, and budget-friendly DIY projects.
Tell me a little bit about yourself and your business.
My name is Sarah and I’m a wife, stay-at-home mom, and self-confessed Pinterest addict living in rural New England with our dog and chickens. I started Birch Landing Home a few years ago after our daughter was born because I was looking for a flexible, creative outlet to work from home while still being a stay-at-home mom. I’ve always loved making crafts and thought selling them on Etsy was a good start, I also thought it would be fun to document the little DIY projects I was doing around our home and so I started this blog also.
What does a typical day look like for you?
My #1 job is stay-at-home mom… so my priority is taking care of our daughter, our animals, and chores around our home. During nap time and after we put our daughter to bed for the day is when I get a chance to work on crafts for my Etsy shop and write articles for the blog. I’m thankful for the privilege to be a stay-at-home mom and the flexibility to be able to work on Birch Landing Home when I’m able to.
What’s your favorite part about owning your own company? And least favorite part?
My favorite part about running Birch Landing Home is the flexibility and adaptability… when I first started my Etsy shop I was making jewelry but then decided to go in a different direction and focus more on rustic-style crafts. It was great being able to change my focus like that and make Birch Landing Home what I wanted it to be. My least favorite part is probably self-doubt… Every time I send out an order I worry if the customer/store will like it, what they will think of it, etc - I don’t want to disappoint anyone. Also, because I use a lot of natural materials there is quite a bit of variation in my work too and I worry people won’t appreciate that rustic aspect of it.
What has been the most exciting moment for Birch Landing Home since starting?
By far my most exciting moment for Birch Landing Home has been being featured in Martha Stewart Living Magazine as the Instagram Favorite for that month. I was so thrilled to be selected and featured - I have been reading Martha Stewart Living Magazine for years and have several of her craft and cookbooks. Such an honor!
What advice do you have for people just starting out?
My advice for those who want to start a handmade business or blog is… just start! It’s easy to overthink everything, over plan, and obsess over details and never get anything in motion. In my opinion it’s better to get things started and then tweak and finalize things as you go. It’s also important to keep finances separate and keep track of all income/expenses for tax time.
What is your long-term goal? Where do you see yourself in 5 years?
My long-term goal is to continue to grow my Etsy shop and blog. I would love to get more wholesale accounts for my crafts throughout New England, it’s so exciting to see my items in local shops. I also hope to continue to grow my blog following and hopefully get more opportunities to be featured in print. I’ve been lucky enough to be featured in a few print magazines so far (including Martha Stewart Living Magazine, Food Network Magazine, and New Hampshire Magazine), and I hope exciting features like that will continue in the future.
Why do you love sharing about New England Makers?
I love sharing about New England Makers because I think there is so much talent in our area that deserves to be shown off. There are so many wonderful, hardworking, creative people who work in lots of different materials and styles. I always love discovering new-to-me businesses and sharing about them.
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
As you probably know already, I love supporting local makers and buisnesses so I thought it was time to make a group board on Pinterest to support New England Made Products. This board will be a collaboration where New England-based crafters and small buisnesses can share their beautiful goods.
If you're interested in joining please give me a follow on Pinterest and send a message requesting to join the group board.
As of right now there's just my items on the board, but I can't wait to get more collaborators and see more beautiful New England-made products on here too!
