I had purchased Paper + Spark's original spreadsheet, but Janet's since come out with more detailed spreadsheets as well as “bundles” that include documents to help you with inventory, pricing, and selling on other platforms (Shopify, Square, etc) so you can decide what spreadsheet and package is best for you and your business. And the best part? Paper + Spark’s customer service is AMAZING! Janet will continue to make available the latest version of your purchases each year. That way if Etsy or another platform tweaks anything, you’ll know that your current spreadsheet will be up to date and working properly.
Social Media + Collaborations
Never underestimate the power of social media! Social Media is the place to see and be seen - make sure you're always posting, commenting, and connecting with other handmade buisnesses, gift shops, bigger brands, and bloggers. Always use hashtags on Instagram, but hide them in your first comment so they don't clutter up your caption. In particular, Instagram is a great place to get exposure - in fact my photos have been reposted by brands like Nuby, Kohl's, and Yankee Magazine and one was even featured in print in Martha Stewart Living Magazine! I was also contacted by Food Network Magazine to be a contributor for one of their articles.
Another great way to gain exposure and a following is to reach out to bloggers for collaborations (collabs). Usually this entails you sending your product to them, free of charge, and they will style and feature your item on their blog and across their social media accounts. You could also team up with them to host a giveaway. Some larger bloggers may also charge you a fee to collab with them, but many bloggers will feature for free if your product fits their aesthetic. This is a great way to get your name and your products out there and increase your following. And don't write-off the power of smaller bloggers either - sometimes the smaller bloggers (aka, micro influencers) have the most active and devoted followings.
DISCLAIMER: Always consult a local tax and business professional for the best advice for your situation regarding finances and how to legally set up your business.
