How AI is Affecting Blogging and Influencers (+ Tips on AI-"Proofing"* Your Blog!)

AI (Artificial Intelligence) programs have progressed by incredible leaps and bounds over the last year and will only continue to improve and become more integrated into our daily lives. I’ve been blogging for the past 10 years and have noticed a big change in the blogging world, for myself and acquaintances in the industry. Here I thought I’d share some of my personal observations as well as tips that will hopefully help preserve your blog against AI.
DISCLAIMER: This posts shares personal opinions/observations and predictions on how to help your blog in this changing world. I am not an expert and you should do your own research on these matters and use my tips at your own discretion/risk. Please also keep in mind that AI is rapidly evolving and observations and predictions shared in this post may not apply in the future.

How AI is Affecting Blogging + Influencers

Decreased Traffic

With people utilizing AI more and more these days, they tend to visit websites less. This is especially obvious with the integration of Google’s Gemini (AI feature), among others. Now when you Google something Gemini will often give you a summary of the best or most common answers at the top the search results. This might answer your question enough to keep you from clicking around at the rest of the search results.

Decreased Ad Revenue

This one is pretty straightforward… less traffic = less ad revenue. After all, websites get paid for ads based on how often an ad is viewed or clicked on and if there’s less traffic to a site, there will be less ad revenue.

Decreased Affiliate Link Clicks

Again, this one is pretty straight forward - if you have less traffic to your website, less people will be seeing and clicking on your affiliate links, meaning less affiliate income.

The decrease in traffic is really hitting ad and affiliate link revenue HARD for so many websites, not just regular blogs.

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How to AI-“Proof”* Your Blog

*It’s worth noting that I don’t think you can truly 100% “AI-Proof” your blog - AI tech is really good and only getting better — HOWEVER, I do think there are steps you can take to help preserve your blog, traffic, and income. They include:

Gain a Loyal Following

Try to gain a loyal following of people who read your blog regularly. Some ways you can do that is to regularly post engaging content to keep them coming back for more - maybe a regularly occurring series (like making over a room step-by-step or chronicling your decluttering or healthy-lifestyle journey). Or regularly posting new, great recipes to try. Try to find your niche and your followers will continue to check back in for more.

Keep a Loyal Following Across Multiple Social Media Channels

These days they best way to see and be seen (and have your blog be seen), is to post on social media. This is how a lot of people will discover your blog in the first place - but don’t put all your eggs in one basket! It’s important to try to gain a following across all social media platforms, that way if one goes down (or gets banned.. like TikTok may) you still have a reach across other platforms.

Write Detailed Posts with LOTS of Pictures (Especially for How-To Articles)

Right now for the most part AI is great at summarizing and giving general answers - but if people want specifics, especially for a how-to post, they will want lots of details, step-by-step instructions, and PICTURES. This is especially true for any kind of hands-on craft or DIY or home improvement project with a lot of nuances. Provide a lot of details and pictures and your post will continue to be more useful than a summary would be.

Utilize Keywords + Long-Tail Keywords

Keywords and long-tail keywords are important for your blog to place high in search results. After all, you want your blog post towards the top of search results if possible - even if AI has a summary of answers at the top. That way if people want to read a little more on the subject and scroll down a bit your post will (hopefully) be one of the top options to choose from to read more.

Keywords are straightforward words that describe your post, for example: “how-to”, “declutter”, “cleaning”, etc, - they are important but it’s easy to get lost in search results with just regular keywords. This is why it’s important to also include long-tail keywords which are the specific phrases that people might actually type into the search to find your post, for example: “how-to declutter your house with small kids”. In general, long-tail keywords give you a better chance at placing higher in search results.

Consider a Pay Wall to “Hide” Your Best Content

If you have REALLY good content that people would want to pay for, consider implementing a pay wall for readers to access it. Examples of this could be having readers pay for a course on your website or pay for access to an exclusive newsletter that offers info and content that they couldn’t find on your website otherwise.

I hope this post gave you some food for thought on how to preserve your blog and blog income in this rapidly changing world. Best of luck!

DISCLAIMER: This posts shares personal opinions/observations and predictions on how to help your blog in this changing world. I am not an expert and you should do your own research on these matters and use my tips at your own discretion/risk.
*I don’t think you can truly 100% “AI-Proof” your blog - AI tech is really good and only getting better — however, I do think there are steps you can take to help preserve your blog, traffic, and income. Please also keep in mind that AI is rapidly evolving and observations and predictions shared in this post may not apply in the future.

Etsy Shop Back Open!

Our Etsy shop is back open for business after my Maternity Leave! 

Quantities in the shop will be very limited this season since we're still so busy with our newest addition to the family.  Please shop early and check back often as I'll be restocking the listings as I am able.  

(And don't forget so sign up for our Newsletter for an exclusive Coupon Code!)  Thank you so much again for all your patience and support!  

Amazon Prime Day is Coming!

Amazon Prime Day has been announced for July 11th!  | This post contains affiliate links |

If you're not a Prime Member yet, sign up now so you don't miss all the very best deals and perks. During Prime Day (which is actually 30 hours long), Amazon will be having super sales and flash deals on tons of items from every category.

Prime Day is a great time to get a jump start on Christmas shopping, buy presents ahead of upcoming birthdays, and to get a great deal on something you've been wanting for yourself too of course.  Besides the amazing deals on Prime Day, your Prime Membership entitles you to FREE 2-day shipping on most items, a great selection of free streaming movies and tv shows, and more every single day of the year.  

We've been Prime Members for years and take advantage of the free shipping and streaming tv constantly.  Living out in the boonies, Amazon has really become a necessity for us.  We especially love Prime Day because it gives us a chance to get a jump start on gifts for the rest of the year without having to make the long trek out to the Outlets and hunt around for a deal.  

New Hampshire Magazine's Holiday Gift Guide

Look what came in the mail today!  New Hampshire Magazine's December issue along with their 34-page Holiday Gift Guide (available to magazine subscribers only), packed with ideas of local places to shop, products to buy, and fun holiday events to do.  And we're so excited to be included - you can find Birch Landing Home right on page 12 in their "Master the Yankee Swap" Gift Guide.  

Make sure to check out all their great local selections in the Gift Guide, and if you're not a NH Magazine subscriber the guides can also be found online here.  

And did you hear the news of our upcoming sale?  

We'll be hosting a sale all this weekend for Black Friday/Plaid Saturday/Cyber Monday (whew).  The sale code will be posted online Friday, but subscribers to our Newsletter will get the code Thursday night - if you don't want to miss out on the sale be sure to sign up now!  

Correction: There is a misprint in NH Magazine's writeup.  While I have in fact been featured in Martha Stewart Living Magazine, I haven't been featured in Yankee Magazine (yet anyways - hopefully someday soon though!)  :)

Sale Alert!

Pssst!  We'll be having a sale all next weekend for Black Friday/Plaid Saturday/Cyber Monday!  Be sure to check here on Friday for the sale code - and if you want to get it Thursday night make sure to sign up for our Newsletter below  ;)  

New Items in the Etsy Shop!

I've recently added some new items to the Etsy shop, including Hand-Etched Birch State Ornaments and Monogram Cross-Cut Birch Ornaments.  I think these are some great additions to the shop and I hope you love them too.  

And don't forget, I'll be sharing an exclusive coupon code for my Etsy shop this week with my newsletter subscribers!  So if you haven't already, please sign up for my newsletter by clicking on the button below.  I promise I'll never send more than one email per week and will never share your information.  Thanks so much!  

Subscribe to Our Weekly Newsletter

Newsletters are where it's at now and I'm jumping on the bandwagon ;)  

Please feel free to sign up for my weekly newsletter in the form below.  I manage the list myself and don't share your information, so you don't have to worry about getting spammed.  

I plan on sending out one email per week, tops (we all get enough emails everyday already, right?).  In the weekly newsletter I'll share a summary to some of my latest posts, any giveaways I'm hosting for the blog, as well as what's new in the Etsy shop and exclusive coupon codes.  

Thanks so much for following along :)  

We Are Knitters {Review + Giveaway!}

It's been a long, loooong time since I knit anything but when We Are Knitters contacted me to see if I wanted to try out one of their kits and give one away to a lucky follower I was excited to say yes.  There's just something about curling up in a cozy chair and knitting that melts the stress away.  
(Don't forget to look for our exclusive coupon code and enter the giveaway to win your own kit!)

We Are Knitters has tons of kits available to choose from - including scarves, hats, sweaters, blankets, and even dresses! But since it had been so long since I knit anything I decided to be safe and go with the Downtown Snood kit from their beginner level selection of kits.

The wool for this kit is premium 100% natural Peruvian wool which is amazingly soft and thick with 35 colors to choose from.  In fact, I loved it so much I got an extra skien so I could make the project twice.  (You are also able to purchase wool skeins separately right from their website.)   

In the kit you find your wool, wooden knitting needles, pattern, needle, and a label for your finished project.  Embarrassingly, I do not know how to read a knitting pattern (ha) but it was written so simply even I could understand it.  And what's even better, We Are Knitters (WAK) has great video tutorials available to you so you can study how to do the stitch and easily pause the video to practice step-by-step.  

I definitely recommend watching the videos with your knitting needles and some scrap yarn in your hands so you're able to practice before you start on your nice yarn from WAK.  But after some practice I was able to get it down and was kitting away a mile a minute in no time.  

The project went quickly and now I have some gorgeous handmade scarves to wear now that the cold weather is setting in.  

We Are Knitters was also kind enough to share an exclusive coupon code with my readers - just use the code BIRCHLANDINGWAK at checkout to receive 15% off your order!  

GIVEAWAY

Would you like the chance to win your own Downtown Snood Kit in your choice of color? Just visit We Are Knitters HERE and sign up for their free newsletter. Givewaway will end October 24th.

EDIT 10/26/16: Winner chosen and notified - Congratulations Kristin B!

- I received these materials for review from We Are Knitters but all opinions expressed are my own.  Please see our Disclosure Policy for more information. -