I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
As you all know by now I love finding and sharing about New England-based businesses, so I was so excited when I came across The Maineland Co. - a small business that creates seasonal subscription boxes that feature Maine-made products. Maineland Co. was kind enough to send me their August Box a little early to share with all of you. | This post contains an honest review of product provided by The Maineland Co. |
The August Box from The Maineland Co. celebrates fair season and BLUEBERRIES! The curated box comes nicely presented and includes a “When Life Gives you Blueberries” t-shirt from Creation Labs, a “Blueberry Rake” spork from Pieces of Maine Jewelry, and a rustic blueberry box from Crafted Downeast.
“When life gives you blueberries…” you make pie and eat it with your blueberry rake of course! I made sure to put the t-shirt and blueberry rake spork to good use to help me enjoy this big ‘ol plate of blueberry pie ;)
And the rustic blueberry crate has so many possibilities! For now I put some hydrangeas in it to dry (it will make such a cute centerpiece on the dining room table), but it would make a great item for kitchen decor or as a catch-all by the door for your keys, wallet, etc.
Maine is well known for it’s blueberries, so what better gift for the blueberry-lover in your life than these fun items that can be enjoyed for many more blueberry seasons to come? But the best thing about Maineland Co. boxes is they bring a little piece of Maine to the recipient and every season there is a new curated box full of different Maine-made products to enjoy.
- I received this item for review from The Maineland Co. but all opinions expressed are my own. Please see our full Disclosure Policy for more information -
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. It’s been a little while since I’ve done an interview on the blog in our New England Maker Series, but I’m excited to get back into it with Heather of Mermaids + Madeleines!
Heather Auclair of Mermaids + Madeleines is best known for her coastal-inspired handmade jewelry and fun watercolors. 5% of each purchase is donated to aid in sea life rescue and rehabilitation efforts - I just love a company that gives back!
Tell me a little bit about yourself and your business.
I’m Heather, a native of Maine, currently living life in Massachusetts with my husband and two rescue kitties. I’ve always enjoyed creating art. Whether it’s drawing, painting, crafting, or designing jewelry. I’m happiest when I’m making something,. I was lucky to grow up in a creative family and community by the ocean. I don’t think I realized how special it was until moving away. Mermaids + Madeleines is inspired by the ever-changing color and light of the coast. We’re so lucky in New England to have such a fascinating coastline. From place-to-place, no location is exactly alike in looks or atmosphere. Each spot has its own little charm and I find that totally uplifting. I try to capture this mix of joy and sense of ease in my works.
How did you start Mermaids + Madeleines? Had you been making jewelry for awhile or was this a new leap for you?
Mermaids + Madeleines started at a friend’s kitchen table (Hi Dana). We were both working at our own full-time jobs and not necessarily feeling completely fulfilled by them. What started as a creative/craft night once a week slowly bloomed into our own side businesses. I had always made some kind of jewelry, I think it started with embroidery floss bracelets at recess in grade school, and slowly morphed into beaded things. I kind of ebbed and flowed back into it after I started a program for advertising design at RISD. I took an elective in jewelry design and light metals and fell in love with it all over again. I quickly changed my concentration and began learning some benchwork skills, design, and technical drawing. I was lucky enough to land a job in commercial jewelry before graduating. First, starting out in costume jewelry and working my way over to find jewelry. While it’s great being able to pursue an interest and find a job that will pay you for it, to me, it just doesn’t come with the same creative freedom, or feel as rewarding as doing your own thing.
What does a typical day look like for you?
I try my best to start each day with some kind of movement, even if it’s only for 15-20 minutes, a barre class, a quick yoga, tabata, - something to get my mind and body moving first thing helps me to be more present and engaged the rest of the day. After having way too many nearly all-nighters for someone that is no longer in their 20’s I’ve started to try to be better about balancing work days and using the time I have. Mondays I do the (for me) dreaded stuff - like filling out inventory sheets, entering receipts, and ordering materials if needed. Tuesday and Wednesday, I like to use as creative days to design and fulfill orders, Thursday is usually a catch-up day for anything that can’t wait until the next week and straightening out the usual creative explosion I’ve created Tuesday and Wednesday. I run my little micro-business out of our (still functional) spare bedroom in our apartment so Friday-Sunday I try to keep my artsplosions to a minimum so it’s presentable for guests.
What is your favorite part about owning your own company? And least favorite part?
My very favorite part is when a customer reaches out, tags me in a post, or leaves a sweet review or message that the piece they received was exactly what they had been looking for, either as a gift or a treat for themselves. Being able to bring joy and happiness to someone through something you’ve made is one of the best feelings. In general, so far, I’ve loved owning my own business a little more than I expected to. It challenges me in ways I didn’t expect, and has forced me to learn and begin developing skills in areas I would have naturally been able to avoid, continuing to only work for someone else. Having said that, there are definitely aspects that aren’t my favorite. Logging inventory, dealing with accounting, and staring at spreadsheets isn’t really my cup of tea. If that were someone else’s job it would be way more fun, but I do think there’s a lot of value in gaining understanding about these less enjoyable parts of owning a business.
What has been the most exciting moment for Mermaids + Madeleines since you started?
I don’t know if I can pick just one exciting moment. I feel like there have been several. The first sale on Etsy, first show, first wholesale order. Finally receiving official paperwork in the mail - making things seem a little more real. There really is a moment or something to be excited about every day, even when it’s something small.
What advice do you have for people just starting out?
My advice is something that everyone says, and it’s the hardest advice to take: “Just start.” It’s so intimidating to put yourself out there. You’ll want everything to be perfect before it’s in front of people, and you can live forever in the phase of “it’s almost ready,” if you’re not careful. It’s easy to hide behind “not yet” but it won’t help you or your business grow. Plus, if you launch while you’re still building it gives you space and room to iterate, and alter without being too deeply invested in something that the market may not have interest in.
What is your long-term goal? Where do you see yourself in 5 years?
I would love to continue building the brand and create an independent website, not just relying on Etsy for sales (though I’m very grateful to that platform). I’d also like to branch into more art and accessories and eventually expand into more wholesale as well - working with small boutiques up and down the coast.
Who’s one of your favorite New England Makers?
I have so many favorite makers... all for different reasons, it's hard to pick just one, so I'll have to share the two that helped my business get started. Dana of Dana Kristen Creates was instrumental in the start of my maker journey with our Thursday night hangouts and continues to be an awesome friend and creative! Alana, of A&E Stoneworks was also pivotal in getting me to make that Etsy shop go live! I met her at an event and she encouraged me to just go for it. There have been, and continue to be so many I'm grateful for, including: Mary of On The Road Again, Lynn from Love Lissy Lou, Rachel from Little Lavender Lobster, Christine from Sea Crow Company, and Marie from Pieces of Maine Jewelry, and so many more... I could probably fill your entire blog post with names!
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
Wiglesworth’s Mercantile is a brand new shop coming to Portsmouth’s Market Street next month and I am so excited to share that they’ll be carrying some of our ornaments and other small crafts! The owner Anne has a great vision of making it a place catered to carrying locally-made New England products. (You know how much I love local products, and I can’t wait to visit this wonderfully curated store once it’s open!)
Fall this year has been a crazy weather-wise in New England - it’s rained practically every-other-day for the last two months and we even had a Nor’easter, complete with snow, before Halloween. The weather hasn’t lended to us getting out of the house much lately, so when there was a break in the rain this weekend (finally!) we ran down to the lake to enjoy the quiet docks. | This post contains affiliate links and an honest review of product provided by Harding Lane |
Typically the docks are bustling with boats, people fishing, and kids swimming at the beach nearby, but now that November is here most people have closed up their camps and put the boats away for the winter - leaving the docks and the lake all to ourselves. After a busy summer, it’s nice to enjoy the peace and quiet.
With the cool breeze down by the water, this hat from Harding Lane is the perfect finishing touch. I really love the needlepoint design which makes it so unique. Harding Lane is a Massachusetts-based company with many hats and other accessories to choose from, all with beautifully (and ethically!) made and manufactured needlepoint designs most of which are New England and coastal-inspired.
Another thing that I love about Harding Lane is they give back - donating a percentage of annual profits to The Trustees of Reservations which helps preserve land and cultural treasures of the Commonwealth of Massachusetts. Giving back and supporting businesses that give back is something I feel is very important. So if you’re looking for the perfect finishing touch to your weekend or everyday look, be sure to check out this wonderful and caring New England-based brand!
- This post contains an honest review of product provided by Harding Lane but all opinions expressed are my own. Please see our full Disclosure Policy for more information -
