I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
10 years ago today I launched this blog/business. I was a new mom looking for a creative outlet. Over the years I’ve had some pretty amazing opportunities - being mentioned in Martha Stewart Living Magazine and New Hampshire Magazine, being a contributor for an article in Food Network Magazine, getting interviewed for a lifestyle article by The Wall Street Journal. Also working with some huge brands for features like The Home Depot, L.L.Bean, Nûby USA, Lovevery, Safety 1st, and others - not to mention countless amazing local brands.
Despite all that this business has never “made it big” and that’s okay - I’ve really enjoyed this outlet and will continue to work on it and keep it fun. I have so many ideas for products and projects and will continue to make progress towards those ideas as real life allows.
Thanks so much for following along and supporting me these last 10 years - here’s to 10 more of Birch Landing Home!
Best, Sarah
PS - to celebrate 10 years everything in our Etsy Shop is 10% Off through August 10th.
As you know by now, I love sharing about companies and products we love on my blog and our Instagram - and most especially those made right here in New England. I decided it would be so fun to highlight some of our local New England Makers regularly on my blog and thought I would kick off the series by sharing a little bit more about myself and Birch Landing Home by answering some frequently asked questions.
Birch Landing Home is best known for hand-etched wooden ornaments, garland, and other handmade crafts. I also run this blog where I mainly focus on New England lifestyle, motherhood, and budget-friendly DIY projects.
Tell me a little bit about yourself and your business.
My name is Sarah and I’m a wife, stay-at-home mom, and self-confessed Pinterest addict living in rural New England with our dog and chickens. I started Birch Landing Home a few years ago after our daughter was born because I was looking for a flexible, creative outlet to work from home while still being a stay-at-home mom. I’ve always loved making crafts and thought selling them on Etsy was a good start, I also thought it would be fun to document the little DIY projects I was doing around our home and so I started this blog also.
What does a typical day look like for you?
My #1 job is stay-at-home mom… so my priority is taking care of our daughter, our animals, and chores around our home. During nap time and after we put our daughter to bed for the day is when I get a chance to work on crafts for my Etsy shop and write articles for the blog. I’m thankful for the privilege to be a stay-at-home mom and the flexibility to be able to work on Birch Landing Home when I’m able to.
What’s your favorite part about owning your own company? And least favorite part?
My favorite part about running Birch Landing Home is the flexibility and adaptability… when I first started my Etsy shop I was making jewelry but then decided to go in a different direction and focus more on rustic-style crafts. It was great being able to change my focus like that and make Birch Landing Home what I wanted it to be. My least favorite part is probably self-doubt… Every time I send out an order I worry if the customer/store will like it, what they will think of it, etc - I don’t want to disappoint anyone. Also, because I use a lot of natural materials there is quite a bit of variation in my work too and I worry people won’t appreciate that rustic aspect of it.
What has been the most exciting moment for Birch Landing Home since starting?
By far my most exciting moment for Birch Landing Home has been being featured in Martha Stewart Living Magazine as the Instagram Favorite for that month. I was so thrilled to be selected and featured - I have been reading Martha Stewart Living Magazine for years and have several of her craft and cookbooks. Such an honor!
What advice do you have for people just starting out?
My advice for those who want to start a handmade business or blog is… just start! It’s easy to overthink everything, over plan, and obsess over details and never get anything in motion. In my opinion it’s better to get things started and then tweak and finalize things as you go. It’s also important to keep finances separate and keep track of all income/expenses for tax time.
What is your long-term goal? Where do you see yourself in 5 years?
My long-term goal is to continue to grow my Etsy shop and blog. I would love to get more wholesale accounts for my crafts throughout New England, it’s so exciting to see my items in local shops. I also hope to continue to grow my blog following and hopefully get more opportunities to be featured in print. I’ve been lucky enough to be featured in a few print magazines so far (including Martha Stewart Living Magazine, Food Network Magazine, and New Hampshire Magazine), and I hope exciting features like that will continue in the future.
Why do you love sharing about New England Makers?
I love sharing about New England Makers because I think there is so much talent in our area that deserves to be shown off. There are so many wonderful, hardworking, creative people who work in lots of different materials and styles. I always love discovering new-to-me businesses and sharing about them.
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
We're celebrating Plaid Friday, Small Business Saturday, and Cyber Monday all weekend long! Enjoy 20% off everything in our Etsy shop through midnight Monday with the coupon code "20PLAID".
Quantities are limited at the moment, so shop sooner than later. Thank you all again for your support and shopping small!
Look what came in the mail today! New Hampshire Magazine's December issue along with their 34-page Holiday Gift Guide (available to magazine subscribers only), packed with ideas of local places to shop, products to buy, and fun holiday events to do. And we're so excited to be included - you can find Birch Landing Home right on page 12 in their "Master the Yankee Swap" Gift Guide.
Make sure to check out all their great local selections in the Gift Guide, and if you're not a NH Magazine subscriber the guides can also be found online here.
And did you hear the news of our upcoming sale?
We'll be hosting a sale all this weekend for Black Friday/Plaid Saturday/Cyber Monday (whew). The sale code will be posted online Friday, but subscribers to our Newsletter will get the code Thursday night - if you don't want to miss out on the sale be sure to sign up now!
Correction: There is a misprint in NH Magazine's writeup. While I have in fact been featured in Martha Stewart Living Magazine, I haven't been featured in Yankee Magazine (yet anyways - hopefully someday soon though!) :)
Okay, so I totally framed the December issue of Martha Stewart Living Magazine along with the little feature of my Hand-Etched Maple Snowflake Ornaments.
I felt a little silly about it at first but being featured was a huge honor and having it hanging in the craft room is just more motivation to keep at my little Etsy business and blog.
And I have to confess.. it is fun seeing it hanging up :) It's always been a dream to get into a big publication like Martha Stewart or Country Living and even though the feature was small I can now say I've done it.
Since a little picture of our Hand-Etched Maple Snowflake Ornaments was featured as the Instagram Favorite in this month's Martha Stewart Living, we've definitely been getting a lot of love! I can't thank you all enough for the attention and orders you've given my little Etsy shop - thank you, thank you, thank you!
Since then I've been a busy little bee working on all these awesome orders. We had a little setback at first as the maples I cut took an eternity to dry for some reason - very frustrating when orders are piling up and you feel like you're just sitting there watching paint dry! Thankfully we seem to be past that and our orders are getting turned around well within their estimated ship time.
After the Christmas rush is done I have ideas for more wood products for the shop, including iPhone stands, wooden buttons, and wedding decorations - my favorite! Can't wait to bring in lots more products in the New Year!
