I'm a wife, stay-at-home mom, crafter, and blogger living in rural New England. As seen in Martha Stewart Living, Food Network Magazine, and more! | Tutorials, DIY, crafts, parenting tips, recipes, money saving tips, product reviews, local product features, New England living, intentional living, and more! |
In preparation of re-opening my Etsy Shop next month, I am giving away FIVE Birch Landing Home Stickers between Instagram and Facebook. Just hop over to one (or both!) of those platforms and look for this photo to enter - Good Luck!
When I reopen my Etsy Shop I’m planning on having this logo sticker available, along with another New England-themed sticker design, some unique vintage pieces, and of course my handmade crafts. Thank you all for being so patient these last few months.
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. It’s been a little while since I’ve done an interview on the blog in our New England Maker Series, but I’m excited to get back into it with Heather of Mermaids + Madeleines!
Heather Auclair of Mermaids + Madeleines is best known for her coastal-inspired handmade jewelry and fun watercolors. 5% of each purchase is donated to aid in sea life rescue and rehabilitation efforts - I just love a company that gives back!
Tell me a little bit about yourself and your business.
I’m Heather, a native of Maine, currently living life in Massachusetts with my husband and two rescue kitties. I’ve always enjoyed creating art. Whether it’s drawing, painting, crafting, or designing jewelry. I’m happiest when I’m making something,. I was lucky to grow up in a creative family and community by the ocean. I don’t think I realized how special it was until moving away. Mermaids + Madeleines is inspired by the ever-changing color and light of the coast. We’re so lucky in New England to have such a fascinating coastline. From place-to-place, no location is exactly alike in looks or atmosphere. Each spot has its own little charm and I find that totally uplifting. I try to capture this mix of joy and sense of ease in my works.
How did you start Mermaids + Madeleines? Had you been making jewelry for awhile or was this a new leap for you?
Mermaids + Madeleines started at a friend’s kitchen table (Hi Dana). We were both working at our own full-time jobs and not necessarily feeling completely fulfilled by them. What started as a creative/craft night once a week slowly bloomed into our own side businesses. I had always made some kind of jewelry, I think it started with embroidery floss bracelets at recess in grade school, and slowly morphed into beaded things. I kind of ebbed and flowed back into it after I started a program for advertising design at RISD. I took an elective in jewelry design and light metals and fell in love with it all over again. I quickly changed my concentration and began learning some benchwork skills, design, and technical drawing. I was lucky enough to land a job in commercial jewelry before graduating. First, starting out in costume jewelry and working my way over to find jewelry. While it’s great being able to pursue an interest and find a job that will pay you for it, to me, it just doesn’t come with the same creative freedom, or feel as rewarding as doing your own thing.
What does a typical day look like for you?
I try my best to start each day with some kind of movement, even if it’s only for 15-20 minutes, a barre class, a quick yoga, tabata, - something to get my mind and body moving first thing helps me to be more present and engaged the rest of the day. After having way too many nearly all-nighters for someone that is no longer in their 20’s I’ve started to try to be better about balancing work days and using the time I have. Mondays I do the (for me) dreaded stuff - like filling out inventory sheets, entering receipts, and ordering materials if needed. Tuesday and Wednesday, I like to use as creative days to design and fulfill orders, Thursday is usually a catch-up day for anything that can’t wait until the next week and straightening out the usual creative explosion I’ve created Tuesday and Wednesday. I run my little micro-business out of our (still functional) spare bedroom in our apartment so Friday-Sunday I try to keep my artsplosions to a minimum so it’s presentable for guests.
What is your favorite part about owning your own company? And least favorite part?
My very favorite part is when a customer reaches out, tags me in a post, or leaves a sweet review or message that the piece they received was exactly what they had been looking for, either as a gift or a treat for themselves. Being able to bring joy and happiness to someone through something you’ve made is one of the best feelings. In general, so far, I’ve loved owning my own business a little more than I expected to. It challenges me in ways I didn’t expect, and has forced me to learn and begin developing skills in areas I would have naturally been able to avoid, continuing to only work for someone else. Having said that, there are definitely aspects that aren’t my favorite. Logging inventory, dealing with accounting, and staring at spreadsheets isn’t really my cup of tea. If that were someone else’s job it would be way more fun, but I do think there’s a lot of value in gaining understanding about these less enjoyable parts of owning a business.
What has been the most exciting moment for Mermaids + Madeleines since you started?
I don’t know if I can pick just one exciting moment. I feel like there have been several. The first sale on Etsy, first show, first wholesale order. Finally receiving official paperwork in the mail - making things seem a little more real. There really is a moment or something to be excited about every day, even when it’s something small.
What advice do you have for people just starting out?
My advice is something that everyone says, and it’s the hardest advice to take: “Just start.” It’s so intimidating to put yourself out there. You’ll want everything to be perfect before it’s in front of people, and you can live forever in the phase of “it’s almost ready,” if you’re not careful. It’s easy to hide behind “not yet” but it won’t help you or your business grow. Plus, if you launch while you’re still building it gives you space and room to iterate, and alter without being too deeply invested in something that the market may not have interest in.
What is your long-term goal? Where do you see yourself in 5 years?
I would love to continue building the brand and create an independent website, not just relying on Etsy for sales (though I’m very grateful to that platform). I’d also like to branch into more art and accessories and eventually expand into more wholesale as well - working with small boutiques up and down the coast.
Who’s one of your favorite New England Makers?
I have so many favorite makers... all for different reasons, it's hard to pick just one, so I'll have to share the two that helped my business get started. Dana of Dana Kristen Creates was instrumental in the start of my maker journey with our Thursday night hangouts and continues to be an awesome friend and creative! Alana, of A&E Stoneworks was also pivotal in getting me to make that Etsy shop go live! I met her at an event and she encouraged me to just go for it. There have been, and continue to be so many I'm grateful for, including: Mary of On The Road Again, Lynn from Love Lissy Lou, Rachel from Little Lavender Lobster, Christine from Sea Crow Company, and Marie from Pieces of Maine Jewelry, and so many more... I could probably fill your entire blog post with names!
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
I wish this was some kind of belated April Fools joke, but it sadly isn’t… I fell down the garage stairs a few days ago, breaking my foot and bruising myself up pretty good.
I will spare you the x-rays, haha.
Initially I had planned to reopen my Etsy shop later this month after getting vaccinated - up until this point in the pandemic I didn’t feel comfortable risking all the extra trips to the post office or going out buying supplies, so for the past year I’ve just done wholesale orders to keep things simple and minimize my errands. I was looking forward to reopening the Etsy shop and offering my hand-etched birch ornaments and vintage finds again, but that will now have to wait a little longer as I am currently unable to drive, stand at my saw, or put sufficient pressure on the wood burning tool for hours at a time.
I’m looking forward to healing up (hopefully soon!) so I can finally reopen the shop after this year-long hiatus. Stay tuned for more info, and in the meantime feel free to check out our items locally at one of our Stockists.
So excited to have some of my custom ornaments heading down to ACK 4170, a beautiful gift shop located on the island of Nantucket! They are currently closed for the winter, but in the meantime you can shop their store online and then in-person again when they reopen for the season in April.
I wish I could mail myself down there with the ornaments - I haven’t been to Nantucket (yet) but have always wanted to visit!
Wiglesworth’s Mercantile is a brand new shop coming to Portsmouth’s Market Street next month and I am so excited to share that they’ll be carrying some of our ornaments and other small crafts! The owner Anne has a great vision of making it a place catered to carrying locally-made New England products. (You know how much I love local products, and I can’t wait to visit this wonderfully curated store once it’s open!)
So excited to have teamed up with Samantha of S.Lynch Knitwear for a great giveaway over on our Instagrams. Winner will receive a pair of her cozy Fair Isle Mittens and a set of our Hand-Etched Snowflake Ornaments. Head on over to my Instagram for details and to enter - just look for the post with these photos - good luck!
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. Next in our series of interviews from New England Makers, we have Glenna Oliver of Away Up North! | This post contains affiliate links |
Tell me a little bit about yourself and your business.
My name is Glenna Oliver and I am married with two grown children, living in the western mountains of Maine. I am the owner and creator of Away up North and enjoy hiking, skiing, camping, and many other outdoor activities that Maine has to offer! At Away Up North I create handmade wool fabric Christmas stockings, decorative pillows, and balsam pillows.
How did you start Away Up North? Had you been making stockings and pillows for awhile or was this a new leap for you?
To me it seems I have always known how to sew and create. When I had children, I made clothes, doll clothing, and quilts. Christmas has always been my favorite time of year to make gifts for family and friends, including Christmas stockings for my family and then stockings for a friend’s antique shop where she started to sell them. After being a stay-at-home Mom for twenty-plus years, I was looking for work when my daughter suggested making and selling Christmas stockings on Etsy - that was seven years ago.
What does a typical day look like for you?
I am an early riser and do have an exercise routine that helps me keep up with all my outdoor interests and also helps me mentally jumpstart my day. I begin with my work day about 9AM and depending on the time of year, I am either prepping and preparing for my busy season (September through early January) or sewing and making inventory. During the busy holiday season I am personalizing and completing stockings as the orders come in. Many days you can also find me working on orders well into the evening hours. During the slower times of the year for my business you can find me enjoying the outdoors where I find the inspiration for so many of my designs.
What is your favorite part about owning your own company? And least favorite part?
I enjoy the flexibility it gives me - I enjoy using my passion to create and also to spend time pursuing my outdoor passions. An unexpected pleasure I have found with the business is watching families grow as returning customers request new stockings to celebrate the new additions in their families (babies, adult children getting married, grandchildren). My least favorite part is the administrative side of the business - keeping the books and keeping track of numbers. I much prefer creating over numbers!
What has been the most exciting moment for Away Up North since you started?
In 2013 I was asked to submit a stocking to Downeast Magazine for their Maine Made Gift Guide. When I received the magazine, I saw my Woodland Bear Christmas Stocking on the front cover! I had no idea it would be on the cover! It was a very exciting moment for me. Since then Away Up North has been in other publications and newspapers, but the Downeast Magazine feature was definitely a highlight for me.
What advice do you have for people just starting out?
Do your research before your begin, but don’t hesitate to take the leap. Surround yourself with resources, not only reading information but good people resources. And always be ready for the “big moment!” No matter how slow it’s going, always create product, always be prepared with photos, samples, and new ideas because you never know when your “big moment” is going to happen.
What is your long-term goal? Where do you see yourself in five years?
To develop year-round pillow designs and possibly DIY kits for the stockings. Eventually I would also like to develop patterns for all my stocking designs.
Who’s one of your favorite New England Makers?
Alana from
A&E Stoneworks! She and her husband Evan make a great product. They make stone cheese boards, coasters, and other products from stone. I love her cheeseboards and her energy! I personally love prodcuts made from stone and natural materials, they compliment the outdoor environment I love and how I enjoy deocrating my own home.
A note from Away Up North: Items ordered after November 29th will ship in early January, 2019 - but there are currently three designs ready-to-ship available on Amazon with Prime Shipping:
Woodland Bear, Woodland Bunny, and
Wolf in the Pines.
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
As you know by now, I love sharing about companies and products we love on the blog and our Instagram - and most especially those made right here in New England. Next in our series of interviews from New England Makers, we have Jennifer Fisher from Simply Equine Design!
Jennifer Fisher is the woman behind Simply Equine Design - she is best known for her incredibly realistic, hand-painted horse stall portraits and signs.
Tell me a little bit about yourself and your business.
Jennifer Fisher: I am a graduate of Colby-Sawyer College and have been a full time graphic designer for the last 13 years. I've been running Simply Equine Design (SED) on the side officially since 2012. Through SED I've branched off into photography — I often would travel to people and photograph their horses for painted portraits. From there, I frequently received photo requests so 2 years ago I decided to split the two and keep SED strictly for art. So currently, I quietly run the two simultaneously alongside working full time and being a mom — it's crazy haha. Holidays get hard, as my turnaround time often takes 4 weeks from start to finish, but I'm very strict about deadlines, and once the order deadline for holidays is up, that's it. I generally will close the shop after the cut off to reduce the number of requests I continue to receive. But it's fun.
How did you start Simply Equine Design? Had you been making stall signs for awhile or was this a new leap for you?
JF: I made my first sign in 1999, for the horse I was leasing. I wanted him to have a fancy sign, but I couldn't afford one, so I hand carved and painted one myself. It wasn't long after that I was asked by other boarders to make signs for their horses. I ended up painting signs for the entire barn that summer. Ten years later, when I bought my first horse, I revisited my signs and due to the amount of interest, I decided to open up my Etsy shop.
What does a typical day look like for you?
JF: Currently, SED is a weekend job so weekends can be a little chaotic. There is no typical day for me, I grab a time to work wherever I can find it — thank goodness for nap times!
What is your favorite part about owning your own company? And least favorite part?
JF: As what I do is completely custom, I love connecting with clients and learning their stories. Each portrait is very personal to the owner. Whether it be a simple stall sign or a memorial portrait. Knowing their stories is part of my process and makes each portrait a little more personal. My least favorite part? Finances.
What has been the most exciting moment for Simply Equine Design since you started?
JF: The majority of my business comes from word of mouth, even now as I don't do any sort of advertising. So I would say one of the most exciting moments was to receive my first international order.
What advice do you have for people just starting out with a handmade business?
JF: Work hard, and keep pushing on. Small business are HARD and a lot of work.
What is your long-term goal? Where do you see yourself in 5 years?
JF: I see myself expanding my product base to include a handful of non-custom products. I'd love to be able to attend some larger events such as the Equine Affair in Springfield, MA.
DO YOU OWN A NEW ENGLAND-BASED BUSINESS AND WOULD LIKE TO BE FEATURED IN AN UPCOMING INTERVIEW? OR WOULD YOU BE INTERESTED IN HAVING ME STYLE, REVIEW, AND FEATURE ONE OF YOUR PRODUCTS? Please drop me a note.
